Most people are under the impression that blush should sit high on the cheekbone, just above any contour. But TikTok has recently debunked that makeup rule with “boyfriend blush,” which many makeup lovers are adopting as their preferred pigment placement.
In addition to the 84.8 million views boyfriend blush has racked up on TikTok, Google search interest in it has more than tripled in the past couple of months. Clearly, the boyfriend blush application technique is here to stay.
As for what it is? “Boyfriend blush is a natural flush of color that sits lower down on the cheek,” says makeup artist Zoë Taylor. “It’s really fresh and natural and makes the skin appear like you’ve been outside for a run or a brisk walk—it’s also flattering on everyone.”
Mimicking the rosy skin that boys (and girls!) get while playing sports, the boyfriend blush method is an easy way to make skin look youthful, outdoorsy, and just a touch ruddy. Princess Diana in her early years in the spotlight is a key reference.
As someone with rosacea-prone and therefore forever-flushed skin, I’ve spent years avoiding any blush technique that makes the skin look ruddy. But I have to say, it works. Pulling your blush placement down slightly makes skin look naturally healthy and, when using the right textures, is a nice way to add shape to the cheeks without getting into full-on contouring. “By adding color in this area, it adds depth to the skin, which subtly sculpts the face,” Taylor says.
Instagram content
This content can also be viewed on the site it originates from.
The key to making it work lies in the formulas you use. Cream formulas tend to be easier to work with as they’re easily blendable and can be melted into the skin for a realistic look, but powder formulas can also work. “I would definitely avoid anything too shimmery or glittery,” cautions Taylor. “Opt for a sheer wash of color, as this is a look that really does need to be believable.”
Read the full article here
