Want more savings intel? Scope out our picks for the best Prime Day clothing deals to refresh your closet, then hit our roundup of the best Prime Day deals for everything else worth adding to cart.
You know who probably isn’t glued to his monitor, frantically refreshing our exhaustive list of Prime Day deals? Tom Cruise. Hollywood’s most reliable box office anchor is more likely cooking up his next batch of impossible stunts than ogling any of these impossible-to-believe deals, but his presence during Amazon’s October Prime Day (ending tonight, FYI) is still duly felt. So if you find yourself wandering the aisles of the Everything Store right now and wondering whether you really need a pair of Ray-Ban sunglasses at a radical discount, the answer is an emphatic, jump-on-the-couch yes.
Not because Tom Cruise famously wears ’em in Top Gun—or at least, not just because of that. No, you need a pair of Ray-Ban shades because they look good on everyone, everywhere, and you’ll be grateful they’re around to anchor your sunglasses rotation tomorrow—when they arrive at your door—and ten years from now, too.
Despite the fact that Ray-Ban sunglasses are rarely this cheap, Prime Day has some of the brand’s most iconic frames at startling discounts—over 40% off, in a few cases—that’ll only last for the next few hours. You can get the original-recipe aviator, the RB3025, in sundry frame-and-lens combos, including the mirrored ones, for maximum leading-man mystique.
But there’s also the sequel style, the RB3293, which updates the silhouette with subtle wraparound shaping for better sun-blockage, and the squared-off RB3483, which actively does not care if you approve. Plus a few more absurd deals, courtesy of Amazon’s everything-must-go (…to-your-house) sale. Wings up, folks—these deals won’t last long.
Prime Big Deal Days FAQ
What is Prime Big Deal Days 2025?
Every year, Prime Day lands in July. This year it stretched across a full four days, from Tuesday, July 8 through Friday, July 11. But starting in 2022, Amazon introduced a sequel event in the fall: Prime Big Deal Days. It’s been back every October since, and in 2025 it returns on October 7 and 8.
Expect steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickies, and Lacoste tend to unload a lot of inventory, while big-ticket electronics from Samsung, LG, and Sonos headline the markdowns. It’s also a sneaky-good time to start on your gift list—the Everything Store even has a dedicated Holiday Gift Shop, perfect if your holiday gifting strategy is typically panic and prayers.
What are the best menswear brands on Amazon?
For affordable fashion across the board, Amazon’s got the goods. If you’re after basics, look to tried-and-true labels like Gildan, Calvin Klein, Russell Athletic, and Kirkland Signature. On the footwear front, you’ll find everything from Adidas sneakers to Red Wing boots to Allen Edmonds dress shoes. The watch selection is equally stacked, with classics from Casio, G-Shock, Seiko, and even the occasional Tag Heuer. And when it comes to sunglasses on Amazon, don’t sleep on Ray-Ban, Chimi, and Oakley. And with more and more inventory from Shopbop (Amazon’s fashion-focused subsidiary) making its way onto the platform, Amazon’s menswear lineup is deeper than you’d expect.
How long do the deals last?
Prime Big Deal Days 2025 officially kicks off on Tuesday, October 7 at 12:01 a.m. PDT and runs straight through the strike of midnight on Wednesday, October 8. So you’ve got two full days to scoop up as many markdowns as your cart can handle.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Do I need to be a Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to access Prime Big Deal Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.
Do other retailers participate in Prime Day?
Prime Big Deal Days is an Amazon-exclusive affair. But plenty of other retailers like to ride the coattails with their own competing sales. We’ll keep you posted on the best ones happening at the same time.
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