“The signature Julia Fox vibe is something that can’t be explained and one that exudes confidence and continuously pushes the boundaries of the status quo,” said Fox. “When VELVEETA shared what their brand is all about, it truly resonated with me as I am always trying to live life to the fullest and go all in for the things I love. I love my pasta and cheese so VELVEETA is an immediate yes and VELVEETA Gold hair is a look I can totally get behind.”

Stephanie Vance, brand manager for Velveeta, added, “We are always looking for new ways to help fans live La Dolce Velveeta and hair was the perfect place for us to invite pleasure seekers to proudly express themselves and show off their unique style and individuality.”

Fox also recently made her music debut with a performance of an original song during Charli XCX’s Boiler Room set last month. “I’m a bitch I’m a girl I’m a mother I’m a whore,” she sings in the chorus for the track, which she teased last year.

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