If the “wake up, wash your face, slather on sunscreen” cycle has grown tired, Fresh would like a word. The brand, which grew in prominence in the aughts thanks to its lusciously scented bar soaps, has grown into one of the preeminent IYKYK skin care brands at Sephora. Its founders Alina Roytberg and Lev Glazman (whose most recent venture has been opening The Maker, a posh upstate hotel in Hudson, New York) tapped nature-harvested ingredients to power the line. Think: black tea, rose, kombucha, soy.
The grail of the bunch is a Soy Face Cleanser that seems to work for just about everyone who tries it. The formula toes the line between lathering up—usually, a sign that a cleanser is able to bust through oil, dirt, and grime—and also remaining hydrating and slightly milky thanks to a cocktail of soy protein, borage oil, and aloe vera. In independently reported results, over 90% of respondents said the cleanser instantly calmed redness and irritation, refined pores, and they noticed a brighter complexion. Having used the cleanser for over a decade, I co-sign that the bubbly helps to whisk away sweat without leaving my skin feeling tight or overly dry.
It and the brand’s other best-sellers are 30% off during a friends and family event—and everything else is 25% off. Here’s your guide to shopping the sale.
Soy Face Cleanser
A soy face cleanser sells every 60 seconds, because this formula works for all skin types—whisking away oil for those with oily or acne-prone skin and hydrating and calming redness for those with sensitive or dry skin.
Lotus Youth Preserve Radiance Renewal Night Cream
Polyglutamic acid and vitamin E unite in this overnight moisturizer to deeply hydrate skin overnight while super lotus helps to plump skin and leave it looking visible firmer.
Sugar Advanced Therapy Treatment Lip Balm
If you’re looking to upgrade your minty fresh drugstore balm, you won’t do better than the sugar lip balm from Fresh which with a single slather works to moisturize for 48 hours.
Black Tea Anti Aging Ceramide Moisturizer
As we edge closer toward the cold and dry months of the year, you’ll want to maintain your skin barrier (or keep it from feeling chapped, irritated, and dry) and to do that, you’ll want to slather on ceramides. This moisturizer taps those and squalane to keep moisture in skin.
Tea Elixir Activating Serum
Like a big gulp of water for parched skin, this moisturizer utilizes ceramides to help maintain your skin barrier, hyaluronic acid to deeply hydrate, and niacinamide to even skin tone and help skin appear dewy.
Black Tea Anti Aging Eye Cream with Retinol
Everyone deals with different needs around the eye area, and if yours happen to be fine lines that you want to even out, reach for this eye cream. It has retinol which helps your skin to amp up collagen production and quicken cell turnover so that skin appears bright and refreshed.
Lotus Youth Preserve Smoothing Day Cream
The moisturizer that feels like a filter: A slather of the day cream adds radiance without making you look shiny.
Rose Deep Hydrating Oil Infused Serum
If you want a little extra hydration, this rose-infused hydration oil taps rosewater, rose oil, and rose extract (alongside squalane) to douse skin with nutrients. It does have a flowery scent, so if that’s not for you, this one might be skippable.
Hesperides Grapefruit Body Wash
If Equinox got you hooked on grapefruit-scented body wash, this rendition from Fresh is just as refreshing as Kiehl’s—and it never leaves skin feeling overly dry or stripped.
Brown Sugar Body Polish Exfoliator
When your skin needs a full-fledged reboot, this head to toe exfoliator loosens dead skin cells and add back oils that leave your skin feeling silky.
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