As a woman of a certain age, I’ve lived through just about every modern incarnation of swimwear trends, and I’ve ignored most of them in favor of a fierce loyalty to one-piece bathing suits (with apologies to my husband). Unfortunately, as anyone else who is well endowed can likely attest, one-pieces seldom do “the girls” justice. While I was historically content to go about my beach business looking saggy, that all changed when I discovered Boden. The British brand, which is beloved by Kate Middleton (FWIW), makes the best swimsuit I’ve ever encountered.
It comes with an underwire and in a fleet of cup sizes, which is a rarity, so it fits as well as any bra, giving the ol’ bosom a real boost. It now has a cult following (well, around my 40-something gal group at least) because on top of it being cleavage friendly. It’s also comfortable, fully lined, has removable straps if you’re avoiding tan lines (don’t forget the SPF!) and it’s thick enough to keep you snatched if you’re in the market for something with tummy control.
The reason I’m choosing now to stop gatekeeping this info (as the TikTokers say) is because Boden is having a big sale. The entire site is 20% off until February 22 (and then it’s 15% off until the 24). They have an extremely generous return policy, so if I were you, I’d grab a suit, and maybe also a few things they’re better known for like royal-approved coquettish sweaters, frill collar tops, spring wedding guest dresses, and some adorable clothes for little ones.
Though it still doesn’t come as cheap as our go-to Amazon bathing suits, as someone who replenishes my stock of Target tankinis every summer, these actually last year after year and wash super well. The wash is super important because I love a pool snack and the only thing I tend to attract on the shore are stains. (Exhibit A, in below).
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Shop the Boden sale
Not quite ready to think about swim szn? These are a few other brand faves that are also discounted right now.
Save when you shop anytime at Boden these Boden promo codes.
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