After suddenly closing down its previous SoHo flagship store at 529 Broadway earlier this year, Nike has just opened the doors to a new space in the city’s shopping district.
Just a few blocks north of the previous store is the latest Nike store, located on 611 Broadway. The brand says the space will not only stock its latest products but also house various experiences and services. The interior of the store will also receive updates throughout the year to reflect the top sports moments happening at that time in the city, like the US Open and the upcoming FIFA World Cup. There’s also a dedicated space for shoppers to customize products in-person through the brand’s By You program.
“Nike SoHo represents the beginning of our next chapter toward building hyperlocal sport worlds to serve and celebrate local athletes and the sport moments that matter to them—starting in NYC and later, other cities around the world,” Shannon Glass, the VP of Nike Direct, said about the store. “It’s a culturally rich, dynamic experience and combined with our product innovations from both brands is an invitation for all athletes in the community to pursue their dreams.”
Readers can check out a closer look inside the new Nike New York City store in the images below.
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