Released: July 11, 2023
Price: $130
Luka Doncic’s season wearing the Jordan Luka 2 doesn’t look like it’s going to result in his first MVP trophy (although he is a top contender), but his first scoring title is all but locked up. His current 33.9 points-per-game average leads the next closest contender by more than 3 PPG, with only a few games remaining. In other words, Doncic will be making history in his second signature model, giving it a significance beyond the design.
As for that design, the sneakers were created with a focus on stability and feature two pieces of proprietary Jordan Brand tech: full length Formula 23 foam and an IsoPlate foot frame. The upper’s multitude of overlays offers plenty of visual interest, allowing for a variety of colorblocking options. A safari-esque “The Pitch” colorway that the brand says was inspired by the cleats of his childhood heroes is a particular standout. It may not be the most exciting shoe on the list, or have the most groundbreaking innovation, but the nightly highlights, diverse colorways, and relatively affordable $130 price point (often available on sale for much less) make it a standout signature model. And from our early impressions of the Luka 3, it looks like Doncic will have a strong contender next season as well. —Zac Dubasik
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