We’re not going to say something is great unless it’s actually great. Every Esquire roundup is carefully curated by our grooming and e-commerce teams.

When it comes to fragrance, one of the most important grooming items a man can have, you can rest assured that we’re hand-selecting scents that we’ve personally tried, tested, and loved. Our grooming editor, Garrett Munce, along with the rest of the style team, has spent years spritzing, spraying, wearing, and test-driving hundreds (thousands!) of colognes, and we are confident that these are the best.

Every product on this list (and our other lists) is chosen based on these years of testing. We know that no two tastes are the same, no two men are the same, and how you want to smell may differ from how someone else wants to smell. But if you’re looking for the right place to start, with advice from folks who care (possibly too much!) about this sort of stuff, this is the place to be.

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