That’s what inspired Fear of God designer Jerry Lorenzo to create a merch collection with the Marley Estate for the One Love film. Lorenzo says he collaborated with Bob Marley’s son, Rohan, to get the project done.
“The 3 stripes number one global unofficial ambassador in the world, and without doubt the most influential…. the reason 3 stripes had any cultural meaning to me as a kid,” Lorenzo told me over Instagram.
While the collection is just hoodies and T-shirts with an image of Marley kicking up a football at this point, Lorenzo said there was more on the way in an Instagram comment on the @complexstyle account.
“Small seed and look into what’s to come,” Lorenzo wrote. “Yes, designed into apparel etc and a deep story around the marley’s soccer and american football legacy will be told thoroughly… we wanted to drop, a small capsule to celebrate the film today… yes, any honor of bob marley deserves a deep nuanced collection, and that’s coming.”
It’s hard not to see the impact he’s had on the brand and Jamaica’s influence on sneaker culture. Travel back in time to the early 2000s and go into any Journeys store, and you’ll likely see a host of Rasta-themed product from the brand. Shell toes with red, yellow, and green stripes were commonplace in that era; some made out of hemp too. Jackets and T-shirts, too, were done in a matching fashion. In 2008, Adidas was able to do a collection with Marley’s Tuff Gong records that included a Pro Model sneaker with the Lion of Judah on the heel and an apparel range that was all done in Rasta colors.
Marley’s Adidas lineage was maybe best expressed by Gary Aspden’s SPZL line in Spring 2017, when the former Adidas head of entertainment marketing crafted a campaign through a Jamaican lens. He not only recreated 1970s and ‘80s styles, but enlisted current reggae superstar Chronixx for the lookbook and shot it in Jamaica to really drive the point home.
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