When: August 2022
The most obvious nods to Abloh on Honestly, Nevermind came on the standout track “Sticky.” He raps, “Off-road Maybach, Pyrex trap/Virgil came back through the boy.” The bars reference two of Abloh’s endeavors, collaborative work with Mercedes-Benz and his first brand, Pyrex Vision. Towards the end of the song, the beat pauses and we get a message from Abloh, “Like we weren’t supposed to come up with something this clean, like something happened.” This was pulled from his “Everything in Quotes” lecture at Columbia GSAPP in 2017. The particular sound bite was Abloh discussing the conceptualization of the Yeezus cover with Ye.
When the “Sticky” video dropped a few weeks later, Drake made sure to really live his lyrics. Abloh’s one-of-one Mercedes-Benz Project Maybach concept car is featured throughout. The special vehicle was officially unveiled during Art Basel Miami in December 2021 just days after Abloh’s death. Drake also owns the 2023 Mercedes-Maybach S680 designed by Virgil Abloh, which features a similar paint job to the off-road edition. It’s one of only 150 that were produced.
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