This, my friends, is a serum made for your butthole. Hear me out. I was totally skeptical of this product—and couldn’t really wrap my head around the why—until I tried it. It sounds crazy and dangerously close to venturing into TMI territory (though, for the record, I don’t really believe in TMI when it comes to grooming). I will be the first to admit that. But since it’s my job, I decided to give it a try. The theory here is that our butthole skin is sensitive and thin and can get irritated from things like wiping, exercise, sitting too long, harsh soaps, and more; this can lead to irritation, itchiness, and inflammation. I’m not going to say that my butt ever felt especially itchy or irritated, but after a few weeks of using this hydrating daily serum that contains things like ceramides, vitamins E and B5, soothing plant extracts, and irritation-reducing allantoin, I did notice it felt more comfortable. Who would have thought?

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