The artist formerly known as Kanye West is reportedly staging plans to make a return to the runway with his Yeezy brand.
As reported by Lauren Sherman for Puck News, Ye is planning the first Yeezy runway show in over four years at the new Yeezy flagship store in Los Angeles, according to sources close to the brand. The new flagship store, which is on the corner of Beverly Blvd and Kingsley Drive, recently opened following a soft relaunch of the brand this year. In fact, Yeezy has been selling various basic pieces on its website for a while now.
As reported by Women’s Wear Daily in August, Ye partnered with JD Sports to stock Yeezy Slides and other footwear earlier this year, and is planning to launch the new Yeezy 800 sneaker before the holiday season. The show was previewed by Ye on Instagram earlier in the year, and perhaps the plans for a new runway show will see the official debut of the sneaker. The shoe appears to share some DNA with some of the work Ye did with Adidas before their partnership came to an end over his embrace of anti-semitism, which he has since apologized for.
Complex has reached out to Yeezy for comment.
Recently, Ye’s ex-wife, Kim Kardashian, said that he “absolutely changed” her life and her approach to fashion.
“I realize that he loves, like, a project, right?” Kardashian told Jonathan Van Meter in his new book, Citizen Kim: The Woman Who Created the Future. “I think he really fell in love with the idea of me, and the project behind it all. He loves things that maybe aren’t cool and ‘I’m going to make them cool.’ …. I think he’s like, ‘Let me be with a reality star. No one respects it. I’m going to show you how cool it is.’ He changed my life. He absolutely changed my life.”
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