Willow Smith is adding another major fashion and beauty partnership to her growing résumé, this time stepping into a prominent role with Dior Beauty. The musician, actor, and style icon has been tapped as one of the faces behind the launch of Dior Addict Glass Lipstick, the latest addition to the brand’s long-running Dior Addict line.
According to HypeBae, the new campaign also features Jisoo and Anya Taylor-Joy, bringing together three of the fashion world’s most recognizable ambassadors. Dior describes the new product as a hybrid of a traditional lipstick and a gloss, designed to deliver high-impact color with a reflective, shiny finish. The launch marks Smith’s latest collaboration with the luxury house, with whom she’s had a professional relationship for years.
Smith is best known for her music and creative experimentation, she has quietly built an impressive fashion portfolio over the past several years. Beyond her work with Dior, she has appeared in campaigns for brands including Acne Studios, Chanel, Marc Jacobs, Maison Margiela, Stuart Weitzman, Onitsuka Tiger, and Moncler. That combination of music credibility and high-fashion visibility has made her a recurring choice for global luxury campaigns beyond her famous last name.
The Dior Addict Glass Lipstick features a formula infused with hyaluronic acid and is designed to provide up to 48 hours of hydration. According to Peter Philips, creative and image director at Christian Dior, the product aims to blur the lines among several beauty staples.
“I am very proud to introduce the newest gem in our bright Dior Addict crown — Dior Addict Glass Lipstick,” Philips said in a statement. He described the formula as “a flirt between a lipstick, a balm, and a gloss,” adding that it delivers “a boost of shine supported by a wonderful range of shades.”
The product launches in 16 shades, ranging from neutral tones to deeper plum hues, and features refillable packaging with customizable cases.
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