Will Ferrell— ahem, I mean Lonnie “The Hawk” Hawkins—is the star of SKIMS’ latest campaign.
Hawkins’ sensual SKIMS debut features the fictional pro golfer wearing the brand’s latest items, such as the Cotton Rib Tank in Chalk and the Men’s Tube Crew Sock in Chalk.
A campaign video shows Hawkins teeing off, overlaid with narration by Kim Kardashian. “His body says ‘retired,’ his SKIMS say ‘one more round,’” she says as Hawkins is seen wearing the same outfit from the campaign, sans his white tank. After he hits the ball, Hawkins yells a resounding, “Yes!”
“Built for men who still know they’ve got it,” Kardashian adds.
According to a press release, the SKIMS campaign follows Hawkins’s announcement of his return to the PGA Tour.
“Partnering with Hawkins, SKIMS continues to support athletes by providing confidence, comfort, and performance at any stage in their career,” the release adds.
The campaign arrives before Netflix’s upcoming comedy series, The Hawk, which follows Lonnie Hawkins (Ferrell) as he returns to the world of professional golf and competes in the PGA Tour. The show is slated to premiere on July 16.
The Men’s Tube Crew Sock 3-Pack, Men’s Rib Tank 3-Pack, and Men’s Brief are now available to shop on SKIMS.com.
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