Black Friday is raging, and the annual REI Holiday Sale is still pumping. For context, this is pretty much the only time of year when REI offers insane deals on its entire assortment of outdoorsy gear. And that means that if you’re in need of basically anything that might prove useful outside, and also like saving up to 50% on said anythings, it’s go time.
What kind of assortment are we talking about? Approximately 8,000 products, if you like data. If you’re more of a visual learner, though, think a preposterous amount of trail-ready shoes, super-warm puffers, adventure-friendly clothing, and pretty much anything you’d like to take with you when you leave your apartment for either a moment or an extended period of time.
If you see something you like, don’t hesitate too long: while the deals are guaranteed, the inventory isn’t. Wander into the wilds of REI for yourself or scroll down to see what we’re feeling.
Want more savings intel? Start with our guide to the best Black Friday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
Early REI Holiday Sale Deals Worth Shopping Now
The Lightweight Puffer
Mountain Hardwear Ghost Whisperer Down Hoodie
See the deal
The Field Shirt
Prana Palisades Ripstop Field Shirt
See the deal
The Rough-and-Ready Blunnies
Blundstone Classic Chelsea Boots
See the deal
The High-Performing Kicks
Keen Jasper Zionic Sneakers
See the deal
In This Guide
Outerwear Deals
Arc’teryx
Thorium SV Down Hoody
Snagging one of the most well-loved, field-tested cold-weather headliners on the outerwear circuit for under $500 is the kind of deal you hope you run into on Black Friday.
Arc’teryx
Delta Pullover Hoodie
There are fleece-lined hoodies that aren’t as warm as this feather-weight joint from the masters of lightweight insulation.
Fjallraven
Expedition Pack Down Hoodie
Big Puffers tend to steal the spotlight when winter gets rolling, but when it comes to actual utility, there’s nothing that can top one that’s both mid-weight and amenable to some layering (like this one is).
The North Face
Tekware Grid Hybrid Full-Zip Jacket
A next-level shell in the spring and fall also happens to be pretty warm for its weight, which means it’ll also play as a hood-supplementing mid-layer for the foreseeable future.
Mountain Hardwear
Ghost Whisperer Down Hoodie
This thing weighs less than most cheeseburgers do—8.8oz., for those into data—at cost of exactly zero warmth or functionality.
Marmot
Rocklin Full-Zip Fleece Jacket
Sometimes, the best fleece is just a fleece that knows its a fleece.
Arc’teryx
Thorium SV Down Hoody
Snagging one of the most well-loved, field-tested cold-weather headliners on the outerwear circuit for under $500 is the kind of deal you hope you run into on Black Friday.
Built to withstand the rigors of the crag, designed to look great when crash pads are nowhere in sight.
Mountain Hardware
Summit Grid Big Grid Hoody
The maniacs at Mountain Hardware turned “Snug as a Bug” into a portable concept.
Patagonia
Lightweight Synchilla Snap-T Fleece Pullover
You’re probably familiar with the work of one Patagonia’s all-time workhorses, but that price is a new wrinkle entirely.
Columbia
PFG Tamiami II Long-Sleeve Shirt
Parents don’t bat 1.000 when it comes to leading by example, but dads everywhere got this one right.
The North Face
Class V Pathfinder Belted Shorts
TNF’s answer to the Baggies might also be better overall shorts than the Baggies.
Woolrich
Expedition Crew Socks 2-Pack
At $11.50 per pair, there might not be a better value in the sock world this weekend.
Arc’teryx
Cormac Crew Long-Sleeve Shirt
A good long-sleeve tee is worth its weight in gold regardless of how teched out it is, but one that has some bells and whistles like this one does is the sort that will turn into a crutch (complimentary) overnight.
Helly Hansen
Isfjord Insulated Shacket
A winter wardrobe Leatherman for under $100? Sometimes, we can have nice things.
Shoe Deals
Salewa
Wildfire Leather Approach Shoes
Your trail shoes can have a little safety orange. As a treat.
Blundstone
Classic Chelsea Boots
You know them, you love them and you probably don’t expect to ever get a discount on them, and yet here we are.
Blundstone
Dress Chelsea Boots
Another bands considers themselves to be the sophisticated older brother of the tentpole Blundstone Chelsea, but it turns out that’s existed under the same family banner all along.
Keen
Jasper Zionic Sneakers
The iconic Jasper still crushes, but if you’re looking for a little (or a lot) more traction and some subtly upgraded technology, this particular remix is calling your name.
OOFOS
OOahh Slides
Cloud-tier comfort, lush lunch price.
Birkenstock
Arizona Soft Footbed Sandals
Guess what won’t be $116 when you’re hankering for them in about four months.
KEEN
Headout Waterproof Hiking Boots
Your hiking boots don’t need to be waterproof—hiking in the rain isn’t for the faint of heart and there are plenty of nice days—but you’ll never regret owning a pair of feet-shielding, traction-rich boots.
Merrell
Chameleon 8 Stretch Hiking Shoes
Some ATVs with just a touch of daintiness for those who like things lower-profile.
Gear Deals
The North Face
Canyonlands Reversible Headband
We’ve abandoned the humble headband as an insulation accessory, but one like this is surprisingly warm and also fits in a back pocket without obstruction.
Gordini
Spring Gloves
As someone who lived in a ski town for years and exclusively used spring gloves, I will say that a good pair of spring gloves—lightweight, easier to hold things with—will also keep your hands warm during the winter.
Fjallraven
Expedition Padded Cap
There is an admitted level of silliness potential associated with ear flap hats, but if they’re properly subdued you’ll wonder why you’ve been depriving your ears of the comfort.
Nemo
Moonlite Elite Reclining Backpacking Chair
Sure, this will elevate a campsite, but unpacking this up for an afternoon at the park would feel electric.
Mystery Ranch
2-Day EDC Pack
A commute-friendly backpack with deep wilderness credentials.
Osprey
Arcane Tote Pack
Insane stuff happening in the tote space right now.
REI Cyber Week FAQ
Does REI have a Black Friday sale?
Technically, no. REI famously shutters its doors on Black Friday as part of its #OptOutside campaign—a genuinely good-guy move that encourages everyone to spend the day anywhere but a checkout line. But make no mistake: REI still runs a sizable sale around the holiday stretch, with plenty of deals on gear, apparel, and outdoor essentials. So while you won’t be shopping on Black Friday itself, the REI “holiday sale” is very much on.
What are the best things to buy at REI?
Pretty much anything you’d want on your back (or in your pack) before heading outdoors. Gear, clothing, footwear, accessories: if it upgrades your time outside, REI probably stocks it. Think hiking boots, rain shells, tents, insulated layers, trail runners, winter coats, and climbing shoes.
The co-op leans heavily on the legacy heavy-hitters of the outdoor world. Think Patagonia, The North Face, Arc’teryx, Salomon, Merrell, Osprey, Smartwool, Black Diamond, MSR, and the like. It may not always have the buzziest next-gen gorpcore upstarts, but when it comes to tried-and-true brands built to survive actual weather (and not just a microtrend), REI is still the gold standard.
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.