The best Prime Day deals under $100 aren’t just filler—they’re the everyday essentials, closet upgrades, and just-for-fun buys that add up fast and won’t wreck your budget. Sure, Prime Day’s great for scoring a new TV or laptop, but it’s also a golden opportunity to stock up on the stuff you actually need. Underwear? On sale. Household goods? Discounted. Razors? You bet.
We could go on and on, but there’s no way we could scroll everything that’s on sale. To get you started, we laid out some favorites, but the heavy lifting is up to you. Trust us, though, it’s worth it.
Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.
Featured in this article
The Iconic Skivvies
Calvin Klein Cotton Stretch Boxer Briefs (3-Pack)
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The Roadie’s Speaker
Marshall Emberton II Portable Bluetooth Speaker
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The Groom-and-Go MVP
Philips Norelco OneBlade 360
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Our Favorite Prime Day Deals Under $100
In This Guide
Clothing & Accessory Deals Under $100
Calvin Klein
Cotton Stretch Boxer Briefs (3-Pack)
Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.
Levi’s
501 Original Fit Jeans
You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. This is a great deal if you’re looking to re-up on a new pair.
Hanes
Cotton Tank Undershirts (6-Pack)
These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.
Hanes
BeefyT T-shirt (2-Pack)
Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.
Comfort Colors
1717 Heavyweight Tee
The Comfort Colors tee is a heavyweight champ—thick, soft, and garment-dyed for that perfectly faded look. It’s the kind of shirt that gets better with every wash and feels like an ol’ favorite out the gate.
Columbia
Brewha II Short
The Brewha II Short nails the vintage vibe with a relaxed fit, washed cotton fabric, and old-school cargo pockets. It’s like your favorite ’90s pair, but built better.
Sperry
Authentic Originals Boat Shoes
Boat shoes are undeniably one of the most controversial trends of the summer. Why not spark some conversation?
Timex
Expedition Scout 40mm Watch
Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.
Tech Deals Under $100
Marshall
Emberton II Portable Bluetooth Speaker
The Marshall Emberton II pairs rich, full sound with the brand’s signature retro styling—textured grill, brass accents, the whole amp-inspired package.
Beats
Solo 4 Wireless Headphones
Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.
Amazon
Fire TV Stick 4K
Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.
Amazon
Kindle
The latest Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.
Anker
MagGo Power Bank Ultra-Slim 10K
Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.
JBL
Go 3 Portable Mini Bluetooth Speaker
The JBL Go 3 is tiny but tough, with a rugged build that shrugs off water, dust, and drops. Despite its size, it pumps out crisp, punchy sound that’s way bigger than you’d expect.
Gaiatop
Portable Hand Held Fan
Sometimes old tech is the best tech. The Gaiatop handheld fan is simple, rechargeable, and surprisingly powerful—a total godsend during heat waves, stuffy commutes, or long days under the sun.
Apple
AirTag 4-Pack
Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.
Luggage Deals Under $100
Eddie Bauer
Stowaway Packable Duffel Bag
With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.
Cabeau
TNE S3 Travel Pillow
Cabeau’s TNE S3 isn’t your average floppy neck pillow. It’s firm where it counts, soft where it should be, and straps to your seat so it doesn’t slowly betray you mid-nap. Basically: no more bobblehead syndrome at 30,000 feet.
Samsonite
20-Inch Hardside Luggage
You can’t go wrong with the classics. Samsonite’s 20-inch hardside luggage is lightweight, durable, and sized to carry on. Smooth wheels, a tough shell, and decades of travel cred to back it up.
Amazon Basics
30″ Hardside Large Checked Luggage
Will it be the fanciest bag on the carousel? Negative. Will it get the job done for less? Absolutely.
Grooming Deals Under $100
Crest
3D Whitestrips
Whiter teeth are just a click away for Prime members. Not only have these strips earned our stamp of approval, but they have more than 85K reviews with a 4.6-star average rating.
Philips Sonicare
4100 Rechargeable Electric Toothbrush
The Philips Sonicare 4100 is one of the better toothbrushes we’ve tested—simple, effective, and surprisingly powerful. It skips the extra modes and smart features of pricier models, but cleans just as well for way less. A no-brainer upgrade.
Laneige
Water Sleeping Mask
Laneige’s Water Sleep Mask is a Korean-style overnight treatment that hydrates like a heavyweight. Best for dry, tired, or travel-worn skin—and perfect if you want to wake up looking like you actually slept.
CeraVe
Foaming Facial Cleanser
Cerave’s Foaming Facial Cleanser is a low-key staple—gentle, effective, and used by plenty of people on the GQ staff. It cleans without stripping and plays nice with oily or combo skin.
Philips Norelco
Multigroom Series 9000 (21-Piece Grooming Kit)
This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.
Philips Norelco
OneBlade 360
We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.
Polo Ralph Lauren
Polo Green Eau De Toilette
Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.
Hermès
Terre D’Hermes Eau Intense Vetiver Eau De Parfum
Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.
Home & Kitchen Deals Under $100
Casper
Original Sleep Pillow
Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.
Amazon Basics
Slim Velvet Non-Slip Hangers
These velvet hangers won’t revolutionize your life—but they will stop your clothes from sliding into a sad pile on the floor. They’re slim, grippy, and make your closet look like you have your act together.
O-Cedar
RinseClean Spin Mop & Bucket
Let’s be real: your floors are filthy. The O-Cedar RinseClean Spin Mop keeps clean and dirty water separate, so you’re not just re-spreading the mess. Spins dry with a pump, and it’s at its lowest price all year.
Hoover
PowerDash Pet Compact Carpet Cleaner Machine
Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.
Bissell
Little Green Machine Carpet Cleaner
The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)
Levoit
Air Core 200S Smart Air Purifier
The Levoit Core 200S is a compact, app-controlled air purifier that quietly scrubs out dust, dander, and whatever died in your gym bag. Great for bedrooms, small apartments, or anywhere foul odors go to lurk.
Fitness & Wellness Deals Under $100
Fitbit
Inspire 3
The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.
Amazon Basics
Jump Rope
You don’t need any fancy equipment to get a serious sweat in with this affordable jump rope.
Helimix
Vortex Blender Shaker
Whether it’s protein powder, creatine, or ambiguous gym liquid, this shaker bottle is perfect for all of your supps.
Animal
Creatine Tablets
Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.
TriggerPoint
Grid 1.0 Foam Roller
The TriggerPoint Grid 1.0 is a recovery essential—firm, textured, and compact enough to stash anywhere. It helps loosen tight muscles, boost circulation, and speed up recovery after workouts. Your future legs will thank you.
Renpho
Neck and Shoulder Massager
Yes, the Renpho neck and shoulder massager looks absolutely unhinged. But once you slip your arms in and let those heated nodes go to work? You’ll stop caring. It works, it feels great, and it’s on sale.
Prime Day FAQ
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.
How long do the deals last?
In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.
