Prime Day is officially here—and this year, Amazon’s not holding back. For the first time ever, the sale’s running four full days, from July 8 through July 11. The discounts are already flying, and the GQ Recommends crew is combing through the Everything Store to bring you the very best Prime Day clothing deals.
We’ll be updating this page around the clock as prices drop, so check back often. And if you’re looking for more reasons to open up your wallet, be sure to check out our massive list of the best Prime Day deals worthy of your attention.
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The No-Brainer Undies
Calvin Klein Cotton Stretch Boxer Briefs (3-Pack)
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Our Favorite Prime Day Clothing Deals
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Prime Day Fashion Deals
Lacoste
Short Sleeved Ribbed Collar Shirt
If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.
Levi’s
501 Original Fit Jeans
You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. We’ve seen the 501s go as low as $30, but that’s quite rare. This is still a great deal if you’re looking to reup on a new pair.
Levi’s
Classic Western Shirt
Almost as classic as their beloved blue jeans, the Levi’s western shirt is an instant way to add a ton of swagger to every outfit.
Brooks Brothers
Irish Linen Sport Shirt
A summer staple done right, this Brooks Brothers button-down is cut extra roomy out of Irish linen, so breeziness is guaranteed.
Eddie Bauer
Ripstop Shorts
The Eddie Bauer Ripstop Shorts are built for whatever summer throws at you—lightweight, tough, and quick-drying. Great for hikes, travel days, or just showing off some thigh.
Columbia
Brewha II Short
The Brewha II Short nails the vintage vibe with a relaxed fit, washed cotton fabric, and old-school cargo pockets. It’s like your favorite ’90s pair, but built better.
Dockers
Relaxed Fit Pleated Comfort Khaki Pants
Dockers’ relaxed fit khakis are soft, roomy, and built with stretch—like your dad’s, but in a good way. The pleated front and British khaki tone keep them easy and classic.
Colortone
Spider Tie Dye T-Shirt
Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.
Levi’s
569 Loose Straight Denim Shorts
Tis the summer of baggy denim shorts and there are few out there offering as much as Levi’s does. This 569 cut is very roomy and comes in a gang of great washes.
Wrangler
13MWZ Cowboy Cut Original Fit Jeans
The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.
Prime Day Basics Deals
Calvin Klein
Cotton Stretch Boxer Briefs (3-Pack)
Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.
Calvin Klein
Cotton Classics 3-Pack Undershirts
Is it really a surprise to anyone that the brand that makes one of our all-time favorite pairs of underwear also makes a great undershirt?
Hanes
Cotton Tank Undershirts (6-Pack)
These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.
Polo Ralph Lauren
Classic Fit Woven Cotton Boxers (3-Pack)
For guys who prefer boxers over briefs, Polo Ralph Lauren’s woven boxers are still the gold standard when it comes to price, comfort, and breathability.
Champion
Powerblend Open-Bottom Sweatpants
Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”
Champion
Reverse Weave Hoodie
From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.
Russell Athletic
Relaxed Fit 9″ Shorts
Roomy, breathable, and built to move—these relaxed-fit shorts from Russell are perfect for workouts, grocery runs, or just kicking it around the house.
Tommy John
4″ Second Skin Boxers (3-Pack)
We’ve tested a lot of boxer briefs, and Tommy John’s Second Skin consistently ranks among our favorites. They’re silky-smooth, breathable, and stay put without riding up—a rare trifecta. Multiple testers called them the most comfortable pair they’ve ever worn. If you’re due for a top-drawer refresh, start here.
Russell Athletic
Dri-Power Full Zip Hoodie
A classic is a classic is a classic. The Russell Athletic Dri-Power Full Zip Hoodie nails the basics with soft fleece, moisture-wicking fabric, and an easy fit that goes with everything.
Russell Athletic
Dri-Power Fleece Pullover Hoodie
The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.
Comfort Colors
1717 Heavyweight Tee
The Comfort Colors tee is a heavyweight champ—thick, soft, and garment-dyed for that perfectly faded look. It’s the kind of shirt that gets better with every wash and feels like an ol’ favorite out the gate.
Hanes
BeefyT T-shirt (2-Pack)
Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.
Prime Day Shoe Deals
Puma
Speedcat OG Sneakers
The Puma Speedcat OG launched in ’99, inspired by classic motorsport gear. With its low profile, suede build, and sleek lines, it’s a throwback that’s a worthy addition to any sneaker rotation.
Adidas
Samba Classics
You won’t find the Samba OGs on sale during Prime Big Deal Days, but the Classics, with their extended tongue, are the next best thing.
Converse
Chuck Taylor All Star High Top Sneakers
The Chuck Taylor All Star High Tops are as classic as classic gets. Canvas uppers, rubber toe caps, and endless outfit potential—they’ve been cool for over a century, and aren’t stopping now.
Reebok
Club C Vintage Sneaker
The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.
Deer Stags
Bamboo2 Sandal
Go ahead and get your grandpa swag on. These huarache-style sandals are best served with billowy pants and a flowy linen shirt.
Cole Haan
Pinch Penny Loafer
It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.
Chaco
Z/1 Classic Sandal
The cool crunchy sandals you’ve seen on your avid hiking friends and in extremely stylish Japanese fashion circles.
Nisolo
Huarache Sandals
Our favorite pair of summer-friendly, vacation-prone huaraches are on sale, so you can put those extra bucks toward a couple of tropical cocktails.
Dr. Martens
1461 Soft Toe Oxford Work Shoe
The 1461 Oxford blends the brand’s iconic silhouette with work-ready durability. It’s cushy, slip-resistant, and tough enough for long shifts—but still sharp enough to wear off the clock. A true all-day, everyday shoe.
Dr. Martens
Adrian Loafer
The Adrian combines all the edge of a combat boot with the polish of a dress loafer. Easy to wear, hard to beat.
Keen
Uneek II Slide Sandal
Delightfully different and freaky cool, Keen’s hiking-enabled webbed slides offer tons of support, traction, and style on and off the trails.
Merrell
Hydro Moc
Built for the water, surprisingly adept as an approach shoe, perfectly suited for dog walking responsibilities.
Eastland
Falmouth Four Eye Camp Moc Oxford
If the boat shoe craze has you intrigued but you can’t fully dive in, try out these moccasin lace-ups instead.
Merrell
Moab 3 Mid Waterproof Hiking Boot
A Prime Day MVP, the Moab 3 boot is an all-terrain beast with a reputation for comfort and grip. Lace up and go.
Prime Day Accessory Deals
Oakley
Radar EV Path Rectangular Sunglasses
If you’re serious about performance—or just like looking like it—Oakley’s Radar EVs offer top-tier optics and an unmistakable silhouette.
Ray-Ban
Caravan Square Sunglasses
The Ray-Ban Caravan is a slept-on classic—clean, squared-off, and a little more low-key than the Wayfarer or Aviator. If you want timeless frames that not everyone’s already wearing, start here.
The North Face
Borealis Laptop Backpack
The North Face Borealis Backpack is built for daily hauls, with a padded laptop sleeve, tons of compartments, and seriously comfy straps. Great for commuting, class, or weekend hikes.
Lands’ End
Open Top Canvas Tote Bag
The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.
Ray-Ban
RB3016 Clubmaster Square Sunglasses
The Clubmasters are a mid-century modern icon—half-frame, all style. They strike the perfect balance between timeless style and everyday wearability.
Troubadour
Apex Compact Backpack
The Apex Compact Backpack trims the fat without cutting corners. Its slim silhouette keeps a low profile, but still fits your laptop, chargers, and daily carry with ease. Water-resistant, well-padded, and handsome enough to make your other bags jealous.
Prime Day Watch Deals
Timex
Expedition Scout 40mm Watch
Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands. It ain’t the steepest discount, but a great buy nonetheless.
Apple
Watch Series 10
An affordable Apple Watch, this model comes with GPS for enhanced outdoors and sports tracking. It’s crack-resistant, is IP6X-certified dust resistant, and is water resistant up to 50 meters.
Skagen
Melbye Three-Hand Day Date Watch
A mid-century minimalist’s dream, Skagen’s grey’d out timepiece is a blast from the past that’s also the perfect wrist accessory for right now.
Seiko
SRPD51 Automatic Watch
Once you finally get around to going on that snorkeling trip in the Caribbean, make sure your watch is as dazzling as the crystal blue waters.
Timex
Waterbury Classic Chrono Watch
The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.
Seiko
Essentials Watch
The Seiko Tank-style watch toes the line between homage and dupe—but this one lands firmly in the former camp. It’s sharp, affordable, and even better if you catch it on sale.
Bulova
Lunar Pilot Chronograph Watch
The Bulova Lunar Pilot riffs on a chrono worn during the 1971 Apollo 15 moonwalk, giving it serious space-age cred—and a rightful place in any earthbound watch rotation.
Tissot
PRX Digital Watch
As anyone who has spent time on r/watches in the last few years knows, the Tissot PRX is a watch with more than its share of fans. Given the near-universal appeal of the PRX’s peak-1970s style, it’s not much of a surprise that it looks just as sharp with a digital display as it does with an analog dial.
Prime Day Clothing Deals FAQ
What should I expect from Amazon Prime Day 2025?
For the first time ever, Amazon Prime Day is slated to be four days long. Except steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickie’s, and Lacoste tend to unload a lot of inventory. Prime Day is also low-key a great opportunity to snag a new watch, as well as a new cologne.
What are the best menswear brands on Amazon?
For affordable fashion across the board, Amazon’s got the goods. If you’re after basics, look to tried-and-true labels like Gildan, Calvin Klein, Russell Athletic, and Kirkland Signature. On the footwear front, you’ll find everything from Adidas sneakers to Red Wing boots to Allen Edmonds dress shoes. The watch selection is equally stacked, with classics from Casio, G-Shock, Seiko, and even the occasional Tag Heuer. And when it comes to sunglasses on Amazon, don’t sleep on Ray-Ban, Chimi, and Oakley. And with more and more inventory from Shopbop (Amazon’s fashion-focused subsidiary) making its way onto the platform, Amazon’s menswear lineup is deeper than you’d expect.
Do I need to be a Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to access Prime Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.
How long do the deals last?
For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop for deals. The deals will begin on July 8 and be live through July 11.
Do other retailers participate in Prime Day?
While there is only one store participating in Amazon Prime Day (uh, Amazon), there are plenty of other retailers that ride off Prime Day’s coattails. There will be plenty of competitive sales worth perusing, and we’ll make sure we surface those deals up for you. For example, Nordstrom’s Anniversary Sale begins on July 12.
