For most ticker buffs, the words “Amazon Prime Day watch deals” rank somewhere between “all-expenses-paid trip to Switzerland” and “uh, babe, your grandpa’s Timex is waterproof, right?” on a list of instant dopamine triggers.

We get it: more often than not, the best Prime Day deals are on Apple AirPods or, like, a Samsung Galaxy from 2022. Luckily, this is not your typical Prime Day. Heck, Amazon itself insists on calling its October sales bonanza “Prime Big Deal Days”, a mouthful of a name that must be as painful to read as it was to write. We can already sense your skepticism.

Bracket that doubt for a moment, though, and you’ll come to the same realization we did: the best Prime Day watch deals of 2024 might actually be the saving grace of the whole event. Sure, there are the requisite discounts on category-leading smartwatches, but there’s also a slew of bargains on big-name timepieces from Bulova, Casio, Citizen, Seiko, and more—at some of the lowest prices we’ve seen in a while.

From sleek stainless steel sports watches to double-trouble chronographs to dance floor-ready dress watches, this Prime Day sale redux—no matter what you call it—did not come to play. Keep scrolling for a full rundown of what we’re eyeing, and if you see something you like, snag it fast—as per usual, even the most elite Prime members can’t hoard the savings.

For every other worthwhile bargain on our radar, head over to our massive list of the best Prime Big Deals Day sales so far. To receive all our shopping intel going forward, subscribe to the GQ Recommends newsletter.


Our Favorite Prime Day Watch Deals


Apple

Apple Watch Series 9

There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on a pinch-me sale right now.

Timex

Weekender Analog Dial Watch

Rugged nylon strap, handsome French-vanilla face, clean lines throughout: Now that’s one hell of a way to spend your weekend.

Seiko

SRPD51 Automatic Watch

Because once you finally book that snorkeling trip to the Caribbean, you’re going to need a dive watch as pristine as the crystal-blue waters.

Citizen

BI1033-04E Quartz Watch

For gentlemen of taste, fancy cigars, rare whiskey, and a library brimming with leather-bound books are all par for the course. But a really pricey watch? Not necessarily.

Garmin

Vivoactive 5 Smartwatch

Garmin’s Vivosmart 5 is a perennial GQ favorite thanks to its stealthy looks and deceptively rigorous safety features. The Vivoactive harnesses the same technology as its fitness tracker sibling, but houses it in a ticker that ever-so-slightly ups the style quotient.

Bulova

Archive Series Lunar Pilot 6-Hand Chronograph Watch

With this slick ticker on your wrist, the only thing you’ll have to pilot are first-class fits.

Casio

MW240-1BV Easy to Read Analog Display Quartz Watch

There’s beauty in simplicity and this no-frills resin watch from Timex is the dictionary definition of simple.

Google

Pixel Watch

Green bubbles unite! Google’s Pixel watch has a universe of snazzy features from e-mail to music to fitness monitoring and more, all within the Android sphere.

Fossil

GMT Stainless Steel and Silicone Dual Time Watch

Does finding this sick Fossil watch make us paleontologists? Who cares—now that we’ve unearthed the deal, you can call us whatever you want.

Casio

Vintage A158WA-1 Water Resistant Digital Watch

The original smart watch—still great 50 years after it was invented.

Fitbit

Sense Smartwatch

Looking to prioritize your health above all else—including the mess of messages distracting you on the trails? Fitbit’s buzzy Sense watch does a lot more than most of its counterparts, sans the poorly-timed nudges from the outside world.

Skagen

Melbye Three-Hand Day Date Watch

Skagen’s gray-tone out timepiece is mid-century minimalist’s dream—which means it’s the perfect accessory for right now.

Timex

Q Reissue Watch

Timex’s fan-favorite ticker might be the Diet Pepsi to its Rolex counterpart, but the low-calorie version also comes at a waaay lower price.

Casio

G-Shock Quartz Resin Sport Watch

Just ask any advanced hiker, ultra-marathoner, or mega-clumsy Average Joe: G-Shock’s genre-defining watch will never let you down.


Amazon Prime Day Watch Deals FAQ

What are the best watch brands on Amazon?

When does Prime Big Deal Days end?

Prime Big Deal Days is a two-day event starting Tuesday, October 8th and ending Wednesday, July 9th. The first batch of deals will go live on October 8th at 12:00 a.m. PT (3 a.m. ET). In addition to the deals that roll over, expect a new set of deals to land on day two. The event ends at midnight on October 9th.

Do I need a membership to shop Prime Day?

Yes, you need to be an Amazon Prime member in order to shop the treasure trove of deals offered on Prime Day. If you’re not yet a member, you can sign up for a 30-day free trial here.

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