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Founded in the early aughts by Norwegian Olympic skier Lasse Kjus and Swiss entrepreneur Didi Serena, Kjus will make you feel like the Daniel Craig of your golf club, your ski club, or any other club you happen to be staking out. Think: simple, clean silhouettes, luxury fabrics, and lots of navy and black.
Best For: Blustery Golf Days
Ever gazed wistfully at a picture of Arnold Palmer and wished you could look that cool on the course? Thanks to Manors Golf, you can. The upstart label is dedicated to preserving the game’s stylistic hallmarks (sans the snobbery), all while injecting them with a jolt of much-needed youthful swagger. Think retro-doused harrington jackets, collegiate-inspired knitwear, and geezer-y sweater vests, clothing you can wear after a full 36 holes—and, more importantly, will actually want to.
Best For: LA Streetwear Swag
Metalwood’s ‘90s-inspired collection of tees, sweatshirts, and techy shorts skews more golf-appreciation merch than performance wear, but that’s kind of a good thing. Especially if you like watching, thinking about, and evangelizing golf as much as you like actually playing it—or if you just can’t get into preppy clubhouse-wear.
Best For: Tiger Woods Lovers
Golf isn’t the most fashionable sport in the game—after all, there are no paparazzi-lined tunnels or GQ fashion awards—but Nike will change your perception of what it’s capable of with its sleek, futuristic line of golf attire, which, most impressively, includes some excellent links-friendly sneakers.
Best For: Subtle Style
If you’re the kind of guy who puts as much thought into your golf gear as your mid-century modern furnishing, then Quiet Golf represents the best way to conquer the links in equally considered style. The Orange County-based brand adorns its polos and throwback mock-neck shirts with tasteful, blink-and-you’ll-miss-them graphics, which makes for clothing that looks killer on the course—and even better on weekends you can’t fit in a round.
Best For: Low-Key IYKYK Touches
Radda Golf’s polo shirts look more like rugby shirts than the typical pro-shop polo (think ultra-thin stripes and slippery fabric), which is to say you’d want to wear them off the course and outside of the clubhouse, too. Combine one with the brand’s headwear or bright golf pants and you’ve really changed the game.
Best For: Building a Golf Community
Random Golf Club aims to make golf more fun and inclusive through educational content, local meetups across the country, and, of course, sick merch. The brand’s thematic collections include accessories like putter covers and towels, along with tees, hats, and sweatshirts that spread the RGC gospel.
Best For: Streetwear Lifers
Like plenty of other golf labels, Students offers a solid mix of logo-adorned polos and caps, but the coolest clothing the brand sells are the wild-style tees that would never make it past the dress code at your local country club. The cheeky graphics and trippy color combos are ripped straight from the parking lot of a Grateful Dead concert, catnip for the type of golfer who loves the game but would never lose sleep over a botched putt.
Best For: Japanese Style Enthusiasts
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