In our testing, they dried just as quickly as towels that were half as thick. (They dry so fast that we recommend air drying them after you toss them into the washing machine to conserve some energy.) To make these towels, the brand weaves “long-staple Turkish cotton into a lightweight yarn” and uses a ribbed texture to achieve above-average absorbency and faster drying times. And as much as we appreciate the eco-friendly materials and manufacturing, we also appreciate the stylish color options. Instead of getting cheap towel sets from Amazon, we recommend investing in these soft, long-lasting towels that will beautify your bathroom for a long time to come.
The Best Standard Bath Towel: Boll & Branch Bath Towel
Picture any towel in your head, and you’re probably envisioning this one from Boll & Branch. It’s medium thickness, but with a tall pile. It feels plush, but not the kind of plush where it feels like you’re not getting dry very quickly. It’s soft, and feels just as good after 10 washes (trust us, we counted). Added plus: Boll & Branch ensures their product is sustainably made with organic cotton, so you can brag to your hippie in-laws when they comment on your lovely bath towel set.
The Best Gigantic Bath Sheet Towel: Coyuchi Air Weight Bath Sheet
All of the towels we recommend come in a bunch of different sizes, but if you’re looking to embrace the humongous bath sheet life, consider one more option from Coyuchi: the air weight bath sheet. This super lightweight towel is a bit thicker than the Onsen, which gives it a slightly softer hand feel, especially after that first wash. Each spot picks up water quickly, but because of its massive size, you’ll never want for a dry spot to wipe off a new part of your body. The problem with a thicker oversized bath sheet is that it can take an absurd amount of time to dry, and take up a lot of space while doing it. The Coyuchi bath sheet doesn’t have this issue. Even if your roommate squishes it on the side of your towel rack after your morning shower, these large bath towels will still be invitingly dry when you pull them off the hook tomorrow.
The Best Statement Towel: Dusen Dusen Bath Towel
For a certain kind of design-conscious millennial, buying a set of printed Dusen Dusen towels is a rite of passage—a 30″ x 56″-sized step towards adulthood. The brand’s sunny housewares are impossible to miss on the timeline, but chalking up their appeal to sheer aesthetics ignores how luxe they feel. Those endlessly-‘grammable designs mask a dense layer of brushed terry cotton, as soft as it is absorbent. They look great strewn oh-so-casually in the corner of your selfies as bathroom decor, but also make drying off at home after another day of Zoom-hopping feel a little like setting your body to OOO.
The Best Spa Towel: Cozy Earth Plush Bath Towels
Cozy Earth’s are the second-thickest towels around here, clocking in with a GSM of 800—so not only are they thick, plush, and ultra-soft, but they’ll dry you up real fast. Unlike Brooklinen’s Super-Plush bath towels, Cozy Earth only offers its towels in neutral colors, although that’s hardly a dealbreaker. These towels might be some of the most luscious that’ll ever grace your body, but the only problem with thicker towels is that they tend to take a little longer to dry, so make sure your bathroom is well-ventilated to avoid the dreaded wet dog smell. However, they have such a sumptuous texture that it’s worth having to run them through the wash more frequently just so that they’re fresh out the dryer more days than not. And no, you’re not drying off at the spa—it’s your own home.
The Best Personalizable Bath Towel: The Company Store Company Cotton Bath Towel
If you’re looking for your first grown-up towels, then it doesn’t get more grown-up than a personalized monogram. For $12 more, The Company Store can add monogramming to your new Turkish bath towels. You can specify your initials or select a simple word such as “Guest” when picking out your towels online, and these personalized towels would also make a great gift. These towels are thick and fluffy, and they’re available in 30 colorways from neutral to bright and vibrant.
The Best Dirt-Cheap Bath Towel: Sonoma Goods for Life Bath Towel
The cheapest towel on this list is the Sonoma Goods bath towel, which is made by Kohls (so it’s already a win according to your mom) and features a lightweight “hollow cotton” fabrication that’s supposedly extra absorbent. Other towels are thicker and more plush, sure, but if you’re on a budget, this option is remarkably soft and dries quickly for the price point. Texture-wise, one side feels smoother and fluffier, with the other slightly coarser like an oversized face cloth. Mercifully, it also stands the test of time. Our tester has owned one for nearly a decade and despite numerous spin cycles over the years, this one has accumulated only a few loose threads over time and virtually no discoloration.
7 More Bath Towels We Like
Tekla has slowly become the cool-kid brand when it comes to pajamas, having collaborated with hot-shot labels like Stüssy and JJJJound, but the brand also makes some excellent towels. It sits on the thinner end of the spectrum, with a weight closer to Onsen’s bath towel minus the waffle texture, but its terry fabric feels closer to something like a beach towel (not a bad thing). The towels come in more fun prints that you’d typically find from a Brooklinen or Boll & Branch, and when folks see the Tekla tag, it’s a true “if you know, you know” moment.
This wildly soft bath sheet from West Elm isn’t quite as luxurious as the Coyuchi or Brooklinen products featured above, but it’s still solidly plushy and absorbent. The size of a couch throw, West Elm’s organic cotton “fibrosoft” towel dries quickly and has a fluffiness and heft to it that genuinely feels like you’re wrapping up in a blanket post-shower. Despite its generously thick weave, it’s also mighty absorbent so you won’t detect any traces of mildew after getting it soaked.
This Turkish long-staple cotton bath towel is extremely soft, smooth, and durable. Its thick surface feels lovely against your skin because of a plush, tight pile. And even after several washes, it’ll feel and look just as nice as it did new. For a premium experience, we’d still recommend the Boll & Branch towels, but these are very solid runner-up Turkish cotton towels.
The first thing you’ll notice about the Havly towel is the extra large corner loop designed for easy hanging on a hook. This loop, in addition to the towels’ relatively thin weave, makes it dry a little bit faster than ones of a similar size. And if your bathroom is heavily trafficked but light on towel bars, those two features alone might make the Havly the best choice for you. The actual towel is a little bit bigger than a standard bath towel, but not quite as big as a bath sheet. It’s a bit rougher in texture than the Coyuchi Air Weight towel, but still softer than a lot of other similarly thin towels we’ve tested.
Shinto’s Yukine towels are incredibly plush, just like the ones from Brooklinen and Riley, but they have a unique, almost squeaky feel. The manufacturer says that’s because of how its towels are refined, a process that takes place after the full towel construction as opposed to before the fibers are woven together. Some may prefer the more natural, fuzzy feeling of Brooklinen or Riley, but if you’re game to try a towel that’s somehow both plush and slick, you’ll dig the Yukine.
Saatva originally started with mattresses and bedding, but now it’s entered the bathroom. Given its attention to detail in the bedroom, Saatva’s entry-way into bathroom linens feels apt. The brand offers two types of towels, a waffle weave and a plush option, and while we’re fans of both, the plush versions feel especially in line with the brand’s whole “luxury” aspect. They’re super soft out of the packaging, only made softer during that initial wash. They absorb water really well, though we wish you could buy towels individually instead of having to commit to a four pack or a bathroom set of towels of varying sizes.
Unlike Amazon Basics, Amazon Aware is an Amazon house brand that you wouldn’t be completely embarrassed to offer to a guest. The Aware brand was created to offer Prime shoppers more eco-friendly options, and these carbon-neutral towels use 100% organic cotton. They have a generous 700-gram weight for high-absorbency (meaning you’ll have to wait a bit longer for them to dry) and come in five color options to complement your bathroom decor. For shoppers looking for the best towels on Amazon, this is an affordable and long-lasting bath towel set that’s a smarter purchase than some no-name brand at the top of the search results.
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