Searching for the best Amazon watches for men can be both enlightening and overwhelming. With an incredible selection of models from some of the most beloved brands on the planet (as well as a fair few sketchy ones with too many consonants in their names—it’s Amazon, after all), it’s easy to spend hours scrolling through page after page of dive watches, office watches, outdoors watches, and pretty much every other kind of ticker under the sun.
7 Slick Tickers Worth a Prime Membership
- The Impossibly Cheap Everyday Beater: Casio Classic Watch, $
23, $15 - The Unimpeachable Starter Watch: Seiko 5 Black Dial Watch, $170
- The All-American Chronograph: Spinnaker Hull Watch, $204
- The No-Frills Icon: Timex Sub Seconds Watch, $99
- The IYKYK Dress Watch: Orient RA-AK00 Watch, $285
- The Pared-Down Scandi Masterpiece: Skagen Aaren Watch, $
115, $65 - The Gallery-Ready Upgrade: Movado Museum Watch, $
595, $270
Which is a great way to discover new brands and models, but for anyone who doesn’t have hours to spend shopping for a watch—or finds themselves on a tight deadline to buy a gift—it can be a bit much. So to help you out, your pals at GQ Recommends created this list of the absolute best Amazon watches for men, from sleek Seikos to sturdy Casios to lesser-known brands that are equally worthy of a place in your watch rotation. And with the help of express shipping, they can be by your door—and on your wrist—in no time flat.
Casio
Long before it was known as the brand behind the G-Shock, Casio went on a super hot streak in the 1970s with a then-cutting-edge lineup of digital watches, including the original calculator watch. It might be hard to understand the hype around wearing a tiny calculator on your wrist in the smartphone era, but it was basically the Tesla Cybertruck of 1980. Those original ‘70s digital watches still have a place of honor in Casio’s lineup, but these days, they’re joined by a huge array of other equally covetable tickers, all of which are backed by Casio’s reputation for reliability and unbeatable value.
Seiko
There’s a good reason pretty much everyone who’s into watches has a Seiko in their collection: they just make great watches. It also doesn’t hurt that they offer elite style (and high-quality mechanical movements) for far less than anyone else. Get in now while the gettin’s good.
Swatch
No designers on earth have as much fun as the ones at this Swiss brand, who put out dozens of new timepiece styles in a rainbow of cheerful colors every season, including recent collabs with NASA, Peanuts, and, oh yeah, a lil’ operation named Omega.
Spinnaker
Pretty much every watch brand makes a diver—or at least something that looks like one. This American startup, however, is dedicated to making watches that don’t just look the part. Each one of Spinnaker’s nautical-inspired pieces is designed and tested for water resistance and durability, whether you’re swimming with whale sharks or floating in the shallow end.
Tissot
Based in Le Locle, Switzerland, at the watchmaking equivalent of Santa’s North Pole workshop, Tissot has been quietly crushing it for more than a century. This year’s top models each bring their own flavor to the table—from 1960s sports watches to modern smartwatches—united by Tissot’s reputation for all-over quality.
Timex
After more than 150 years in the biz you might think Timex would be struggling to come up with anything new in the sophisticated-yet-inexpensive watch category. You’d be wrong. In fact, they seem to be getting better at it all the time.
Citizen
Battery-powered quartz watches are both cheaper to produce and more reliable than mechanical ones, with one key exception: batteries eventually run out of juice. Citizen solved that problem with its solar-powered Eco-Drive movement, resulting in the greatest combination of style and tech since Gundam.
Orient
Unlike Seiko, Casio, and Citizen, which make up the starting lineup of Japanese watchmaking’s All-Star Team, this brand tends to fly under the radar. As you can see from the pieces below—which more than measure up in quality and price—it’s only a matter of time before Orient gets tapped for the big leagues.
Armitron
This American watchmaker has been holding it down in style since 1975, with a wide range of affordable tickers and a following of devoted fans. One of the few legacy watch brands still headquartered in NYC, Armitron remains devoted to offerings the best possible product at the lowest possible price.
Skagen
Scandinavian design is known for being beautiful, minimalist, and (unless you’re at IKEA) frequently eye-wateringly expensive. This Danish-influenced watchmaker captures the essence of low-key Nordic style at a price pretty much anyone can get behind.
Bulova
Back in the 1950s and ’60s, Bulova made some of the most advanced watches in the world. They’ve had some hits since then, but their best releases of the 2020s—including the NASA-approved Lunar Pilot chronograph—are the ones that pay tribute to that golden era.
Alpina
“Discovering” a watchmaker that’s been around for 130 years isn’t a huge accomplishment, but in the case of Swiss sports watch specialist Alpina, it’s better late than never. Yes, they’re great. And now you know, too.
Victorinox
Victorinox makes watches the same way it makes its famous knives: expertly, and with the utmost attention to detail. And unlike those multi-tools, they’re also TSA-approved.
Fossil
Anyone who came of age in the US in the ’90s will remember this Texas-based brand, whose fun, affordable watches were among the most popular accessories of the decade. Fossil still specializes in stylish and budget-friendly timepieces, and a string of recent bangers suggests that the American watchmaker is primed for a comeback.
Braun
Still saving up for your own Dieter Rams x Vitsoe collection? Keep the dream alive with a Braun watch inspired by Rams’ superbly minimal clock designs.
G-Shock
Military-grade toughness and an eye-popping variety of colors, materials, and functions make the G-Shock not just the most durable watch on the planet, but one of the coolest looking, too.
Luminox
This brand’s reputation for durability and its bright, luminous markings (the result of tiny glass capsules full of glowing Tritium gas) made it the choice of US Navy SEALs and US Air Force stealth pilots, but their watches will look just good with your off-duty wardrobe as they do with a pilot’s jumpsuit.
Breda
Clean lines, simple shapes, and modern understatement are the specialty at Breda. If you’re looking for a Met Gala-worthy watch on a house party budget, you’ve come to the right place.
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