Release Date: 8/28/25
Price: $230
Some of you folks out there are actually unhappy that this Undefeated x Air Jordan 4 retro exists. And to those people, I truly don’t have many words for you. We all know the lore. 72 pairs. The first Air Jordan collab in history. It debuted in a 2005 issue of Complex Magazine with Vince Vaughn on the cover (you might not know this part, but I have an agenda to push over here). The list goes on. But this was a sneaker that real people like you and me simply could not own. It was reserved for the Fat Joes and the Mayors and the Lil Yachtys of the world. Twenty years later, Jordan and Undefeated decided to open the vault and bring back one of the most important sneakers to ever exist, and created a quantity that let the masses get in on the fun. UNDFTD did the right thing too and switched the retro up a bit to preserve the feelings of the OG owners, most notably swapping the Jumpman out for Nike Air on the neel.
Beyond the actual sneaker itself, the rollout was spot on as well, kicking things off in Chicago, and having other special pop-up drops in New York, LA, Tokyo, and other cities along the way. Look, I’m 30 years old and I’ve been collecting sneakers for well over half of my life. It’s safe to say this shit means something to me. I’m sorry if your mythical pair of OG Undefeated Jordan 4s is worth a little less than $50,000 now, but if it gives almost 100,000 of us a chance at owning literal history, then that’s a win in my book. —Ben Felderstein
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