All morning, rumors have swirled about one thing: a Birkenstock Cyber Monday sale. Up until recently, it was but a wish, a hopeful prayer to the benevolent footwear gods on behalf of shoe fiends around the globe. Well, those well-shod deities must be smiling down on us from their perch on Mt. Slip-On, because right now, the German brand’s cushy kicks are on a rare, highly limited sale. If, that is, you know where to look.
Hold on a second, GQ, you might be thinking to yourself. What’s so great about a Birkenstock Cyber Monday sale in the first place? Astute question, friend. Here’s the situation: Over the last few years, the orthopedic company beloved for its quirky, cork-laid shoes has caught fire with the fashion crowd (and the dancing teens on TikTok) thanks to a slew of savvy collaborations and new silhouettes, culminating in a multi-billion dollar public offering a couple of months ago.
It’s rare enough to score a discount on any of Birkenstock’s kicks, but finding a deal on the Boston, its flagship product, is especially difficult. Usually, at least—as it happens, there are a grip of excellent options in the mix today, including a waterproof EVA version and a newly-introduced riff done up in corduroy-like embossed suede.
At certain retailers, Birkenstock’s core styles, including the ever-popular Arizona, are also discounted in select colors and materials. (Pro tip: our British friends at Matches consistently offer a selection of seasonal options for less than they’d cost anywhere else.)
Already a fan of the internet-dominating Boston? Time to acquaint yourself with Birkenstock’s lesser-known, funkier kicks, like the velcro-strapped Kyoto and Nagoya. Oh, and remember those collabs we mentioned earlier? Birkenstock’s buzzy tie-up with Fear of God is still available in a limited run of sizes at SSENSE. Keep those eyes peeled, and watch this space: if any more Birkenstock Cyber Monday deals crop up, you’ll be the first to hear about ’em.
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