“When I feel good in what I’m wearing, you can see it in the way I move,” she said in a statement shared with Complex. “I need something that can keep up with me—whether I’m on a red carpet, performing, running around with my kids, or just at home. That’s what I love about the Perfectly Fit bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe, and I can just be me.”
Per CK reps, what makes the Perfectly Fit Custom Lift so special is that it adjusts padding level by size, meaning smaller sizes are equipped with “enhanced life” while larger sizes come with less. Put another way, the bra’s design leans into a more proportional approach to support.
Below, see more from the Taylor campaign. To shop pieces seen here, hit up CK.
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