Scooter Braun just announced his retirement from music management—and Taylor Swift fans are more than happy to see him go.
In a very lengthy Instagram message posted on June 17, the controversial music manager revealed he came to this decision after one of his “biggest clients” decided to go in a “new direction.” Back in August 2023, Puck reported that Justin Bieber split from his longtime manager and hadn’t spoken to Braun “in months.” A few days later it was revealed that Braun was no longer repping top clients Ariana Grande, Demi Lovato, and Idina Menzel.
“We had been through so much together over the last decade, but instead of being hurt, I saw it as a sign,” Braun wrote in his post. “You see, life doesn’t hand you YOUR plan, it hands you GOD’s plan. And God had been pushing me in this direction for some time.”
He also cited his family as a reason for a career shakeup, writing, “As my children get older, and my personal life took some hits, I came to the realization that my kids were three superstars I wasn’t willing to lose. The sacrifices I was once willing to make I could no longer justify it was time to step into a new role.”
You can read the full statement here.
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While Braun’s comments section is filled with support from friends and followers, Taylor Swift fans are having a much different reaction. “Yeah no he doesn’t want [to] spend time with his kids, Taylor ruined his career,” one person replied to iHeartRadio Canada’s TikTok post. “As she should.”
“SWIFTIES WE WON!!!!!🙌,” another commented, while one Taylor Swift fan quoted “The Smallest Man Who Ever Lived,” writing, “AND I’LL SAY GOOD RIDDANCE !!!” Many others simply referenced Swift’s popular Midnights track by commenting, “Karma.”
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