Moms—the really good ones—spend all year long thinking about you. If you’re emotionally fulfilled and intellectually nurtured. If you’re stretching yourself just enough to squeeze the good stuff out of life. If you’re eating your veggies, texting your dates back, and wearing sunscreen. So for Mother’s Day, it’s worth returning the favor—even just for a day, even just through a gesture.
If we may, don’t overthink this: Turn to Gucci. The Italian brand, beloved for its whimsical threads, makes a gift feel like more than a memory. In place of a fresh bouquet that’s bound to wilt in a week, try a floral printed scarf that’ll bloom again each spring. Rather than giving her your go-to body butter set, up your game with lipsticks and fragrances that will have her dreaming of Florence. Here, our guide to the no-fail gifts that will show her you care through a single, simple gesture.
In This Guide
Scarves
The Italian illustrator Vittorio Accornero created the Flora Scarf in 1966 for Grace Kelly, and the lush and expressive floral print became an instant icon. Since then, the brand’s dreamy, untamed florals have graced the necks of not only princesses but celebrity royalty (ahem: Rihanna) as well. Your mother—your queen—will appreciate one of these squares just as much.
Bags
All the while you were in diapers, your mom lost out on the chance to carry a fabulous handbag to accommodate all of your bits and bobs. It’s all been forgiven, of course, but there’s no time like the present to make that feel like a long and distant memory with a Gucci handbag. Four we think are winners for the long haul: The Ophidia Small Boston bag, which has the brand’s classic red and green stripe atop its icon webbed print, the chic black Marmont Mini bag with the GGs on the clasp, the Diana Large Tote bag that (for the right mom) could hold a handful of diapers, and the Gucci Horsebit 1955 bag—which in our humble opinion is the one to beat.
Jewelry
When you give a gift from Gucci, you’re handing over a piece from a brand with a long and storied history, not unlike your relationship with your ma. Take the horsebit, a design detail that first appeared on a loafer over 70 years ago in 1953 (yes, your mom probably wants said loafers if she doesn’t already have ‘em in her closet). Today, the horsebit can be found on details throughout the brand’s line, such as bags, dresses, and—our personal favorite—jewelry. In 18K rings and earrings, the horsebit is recognizable, but it feels fresh and playful, making it a great gift for a mom who doesn’t mind a subtle nod to a brand rather than an outright logo. For moms who would rather cut to the chase, snag one of the brand’s interlocking Gucci Gs in the form of a necklace or studs.
Clothing
Shopping for clothing is hard if you start from a place of need. Almost certainly, your mom is always cold (or hot!) and could use a cardigan (or tank!). But Mother’s Day is a time to shop for her dreams and not her day-to-day. So: a frock meant for Italian wine tastings? That’ll do! A double-breasted blazer that makes her feel like the boss you know her to be? But of course! A garden-party-ready poplin that you know will bring out her very best self. Ahhh, you shouldn’t have!
Shoes
We can’t say enough good things about Gucci’s collection of loafers, and these two options were hand-picked by one shoe-obsessed GQ editor for their sleek silhouette, versatility, and classic charm. The brand’s incredible attention to detail shines here, folks. Trust us: Mom is going to love them.
Beauty
Some of our earliest memories with mom are often quiet moments of the morning before life turns up the volume. A swipe of a lipstick or a spritz of scent cue our brain to form memories about who she was and what she wore, and whether you’re looking to tap into nostalgia or give her a new view of herself, Gucci’s makeup makes a great gift. Originally launched in 2014 in collaboration with makeup icon Pat McGrath, the lipsticks and fragrances have always been the standouts. Give her a tube of Goldie Red, a high pigment, longwearing matte lipstick in a gold, beveled case or the brand’s orchid scent which pushes a vanilla heart note as far from blasé as possible. Each feel festive and thoughtful all at once: Party on, mom.
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