RATBOOT, a Boot That Features Stuffed Rats, Turns Heads During New York Fashion Week

The boot has been spotted at a runway show for luxury apparel duo The Blonds and New York City-based stylist Jenny Assaf.

“As a creative studio, we always love to hold up a mirror to the culture we play in. Ratboot is a beautiful symbol of that mix. The dirty amid the beautiful design. The icon hidden in the refuse,” Nils Leonard, founder of Uncommon Creative Studio, said in a statement per More About Advertising.

UCS also claims that the viral clip of Assaf wearing the boots received more attention than Taylor Swift, whose Instagram reels have an average of 40 million views. Per Uncommon, the boot has an online footprint of 105 million views across social media.