Levi’s is on a collaborative hot streak. Fresh off a completely sold-out, delightfully bonkers tie-up with Kiko Kostadinov, the first name in denim is back at it again, this time tapping the good folks at JJJJound to apply their trademark sensibilities to a 10-piece assortment of jeans, tees, jackets and accessories, all of it available right this very moment. (And probably not much longer.)
In case you were wondering, the duo’s second-ever collaboration hits, and hits hard. And it does so in exactly the subtle, perplexingly simple way that has made JJJJound one of the most coveted collaborators of the internet era. A large degree of that reputation is due to the Canadian brand’s ability to tweak instantly recognizable designs just enough to render them new—inspiring no small amount of buzz in the process.
The Levi’s 1993 501s, for example, are available in three blink-and-you’ll-miss-it shades of black that whisper at their wearer’s elite taste, and communicate very different ideas depending on their styling. The flannel shirt is 100% a flannel, but the pattern just so happens to be staggeringly good. The coach jacket is beautifully proportioned and equipped with only the necessary bells and whistles, but it’s also a knockout leather jacket, crafted from a supple bovine suede that makes the sub-$600 sticker price feel like a pittance. (For those with an aversion to logos, the co-branding is as pared-down as the designs themselves, though it’s slightly more prominent on the tees and tanks.)
The only real downside here? JJJJound products aren’t in the habit of lingering on shelves—digital or otherwise—so if you see something you like, make moves quickly to snag it.
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