Just when you think society has reached peak bob capacity, Kylie Jenner debuts a new cropped do in a Sam Edelman ad. To be fair, her new hair is giving less “bob” than it is late-’90s corporate mullet—which I am not mad about.
In her new ad campaign for Sam Edelman (which you can see posted to her Instagram grid), Jenner showed off her new short hair in a series of black-and-white shots. In one picture the social media star posed in a bra and underwear set with a pair of black tights. In others, she wore a V-neck bodysuit.
The short hair appears to be partly inspired by today’s ubiquitous bob and partly by the wolf cut that was everywhere a couple of years ago, but mostly by the short shag haircut made popular by the likes of Rachel Green and Meg Ryan in You’ve Got Mail.
Jenner’s ’90s-inspired cut may have just been for the photo shoot, as other recent photos show the reality star with her usual long waves. However, consider this the start of a petition for her to make the cut permanent. We’re due for a new It do, and Kylie Jenner is just the celebrity to get the ball rolling.
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