We’re not entirely sure how he does it, but Keanu Reeves, certified movie star, has always had an uncanny knack for identifying enviable menswear even regular folks can afford. Over the years, he’s put us onto weirdo European fleece jackets, all-American denim jackets, and surf bum-adjacent Australian chukkas. Well, just this week, Reeves did it again, in the form of an instant-classic hiking boot we’re all-too-familiar with: the Merrell Moab 3.

At the opening night of Evita at the London Palladium, the actor hit the red carpet in a blazer and boots, a rugged combination that’s become a bit of a signature for the John Wick star. Instead of his trusty biker boots, though, Reeves laced up Merrell’s self-anointed “Mother of All Boots”, the Michigan brand’s flagship hiker—and a perennial favorite in our neck of the woods.

Image may contain Keanu Reeves Clothing Footwear Shoe Person Standing Adult Blazer Coat Jacket and Pants

Simon Ackerman/Getty Images

The Moab line was first introduced in the ’80s, and has since yielded some of Merrell’s most popular silhouettes. The Moab 3 Mid hit the market in 2024, following the success of its predecessors. Like the iterations before it, the Moab 3 is breathable, comfortable, and brawny, equally at-home conquering the slopes as it is pounding the streets.

Oh, and if the Keanu cosign isn’t enough to get your feet into a pair, we’ve got an even timelier update. Thanks to Amazon Prime Day—live now through July 11, FYI—the Moab 3, in all its iterations, is approximately $50 cheaper than usual, which puts its final price at a smidge under a hundred bucks. Even Keanu Reeves isn’t impervious to the appeal of a deal, and with the help of express shipping you can snag your own pair before he steps out in ’em again.

Merrell

Moab 3 Hiking Shoe

Merrell

Moab 3 Mid Waterproof Hiking Boot

This story originally appeared on British GQ.


Prime Day FAQ

What are the best menswear brands on Amazon?

For affordable fashion across the board, Amazon’s got the goods. If you’re after basics, look to tried-and-true labels like Gildan, Calvin Klein, Russell Athletic, and Kirkland Signature. On the footwear front, you’ll find everything from Adidas sneakers to Red Wing boots to Allen Edmonds dress shoes. The watch selection is equally stacked, with classics from Casio, G-Shock, Seiko, and even the occasional Tag Heuer. And when it comes to sunglasses on Amazon, don’t sleep on Ray-Ban, Chimi, and Oakley. And with more and more inventory from Shopbop (Amazon’s fashion-focused subsidiary) making its way onto the platform, Amazon’s menswear lineup is deeper than you’d expect.

Do I need to be a Prime member to shop Amazon Prime Day?

Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, you can sign up for a 30-day free trial here.

How long do the deals last?

For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop the breadth of Amazon’s discounts, which begin the morning of July 8 and end the evening of July 11.

Read the full article here

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