Key Takeaways
- Joey Badass fronts True Religion and Phat Farm’s new Y2K-inspired men’s collection, which celebrates the brands’ shared roots in hip-hop fashion.
- The lineup pairs oversized fits with satin nylon puffers, collegiate rugby shirts and baggy denim featuring rope stitching and allover appliqué.
- The collection launched November 12 on True Religion’s website, roughly a month after the brand’s Y2K-focused Baby Phat collaboration.
Joey Badass is taking things back to the new millennium as the face of True Religion and Phat Farm’s new men’s collection.
The collection, which debuted Thursday (November 12) includes both brands’ traditional Y2K designs across oversized fits, sport-inspired silhouettes and early-2000s graphic details and denim craftsmanship.
Among pieces is the statement satin nylon puffer jacket, collegiate-inspired rugby shirt and denim jeans that include rope stitching, allover appliqué and a baggy look.
Badass stars in the campaign and described it as reflecting the golden era in hip-hop fashion. “So much of what we see in fashion today comes from the creativity of earlier generations, especially in hip-hop,” he said (per WWD).
“Phat Farm was part of that movement, and True Religion has its own place in that story. The beauty of fashion is that you can respect where it came from without feeling like you have to recreate the past.”
He also spoke about what it means to bring the two names together for younger fans: “I have a lot of respect for brands with a strong identity and legacy. To see that history come together in a way that resonates with a new generation is something I’m excited to be part of,” he said.
The men’s line, available to shop on the True Religion website, arrives roughly a month after True Religion’s collaboration with Baby Phat. The drop highlights Y2K pieces like denim miniskirts and crystal-encrusted tops.
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