How has it taken until now to get a Diane von Furstenberg for Target collection? The two brands share a bright, poppy view of the world, and starting on March 23, the mega-retailer is offering its customers a chance to pick up DVF staples (wrap dresses, patterned knits) and newcomers (mommy-and-me outfits, custom-made furniture) at its most accessible price point yet. And we expect it to sell out almost as quickly as it hits the shelves.

Diane von Furstenberg—a designer just as iconic as her signature wrap dress—imagined the collection alongside her granddaughter and co-chairman, Talita von Furstenberg, pulling heavily on the label’s archives. There are almost too many products to mention; the collection covers apparel, accessories, intimates, and activewear, of course, but there are brand-new forays into home decor, nail polish, baby clothes, and even made-to-order furniture, all covered in legacy prints and new takes on old patterns.

While von Furstenberg acknowledges that the materials aren’t quite the same as in her main line, it’s “able to give the look at still a nice quality,” DVF tells Glamour exclusively, wearing a knit set from the Target collaboration. “The clothes, obviously, are very nice.” But her favorite pieces are new for DVF: nylon travel bags, a colorful apron, and toddler-friendly clothes. (Peep them in the just-released lookbook images below.)

The prints are unmistakably DVF: bright, graphic, and still wearable for every day. One features Warhol-esque flowers; others add unexpected color to zebra stripes; one more from the archive is covered in ginkgo leaves, which von Furstenberg says represent resilience. It’s a maximalist’s dream. (Need a spring wedding guest dress? You’re set.) Except for furniture, the collaboration ranges from $4 to $100, with most items under $50. Women’s sizes span from XXS to 4X, and all baby, toddler, and kids clothes are adaptive.

How should you style the collection? That’s up to you. “The best piece of style advice is wear what you like. Wear what makes you feel good. Be you,” von Furstenberg says. “If you are true to yourself, you are free.” (The one thing she’d never wear? Something uncomfortable, like a corset—not for her.) No TikTok trends in the universe of DVF: “Now, as an old woman, I can tell you the first thing is to find your own identity.”

It’s easy to imagine being true to yourself in these clothes, which both von Furstenbergs say is designed for looks as much as comfort. The only catch? You’re going to have to get your hands on it first. The collection drops online and in stores on Saturday, March 23—and we’ll be updating this story as soon as the hundreds of DVF for Target items are available to shop. We recommend acting fast.

Once you finally have those pieces, von Furstenberg recommends one extra step before you walk out the door in the morning: “Wink at the mirror and smile at yourself.” We’re in.

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