The food coma cure that is Black Friday is in full swing and maybe the most potent of all the discount bonanzas has got to be the Huckberry Black Friday sale.

If you’re not familiar with Huckberry, it stocks some of the most hard-wearing, hard-working, uber-functional clothing, gear, footwear, and accessories on the market from some of our favorite brands. And every year, they put on a smattering of deals for the post-turkey aftermath.

Huckberry Black Friday deals go a little something like this: The days leading up to Black Friday and through Cyber Monday, the retailer launches a series of drops, with all manner of goods up to 40% off. To help get you off on the right foot, we rounded up the best deals on blockbuster-approved jackets, weather-beating bags, envy-inspiring socks, heirloom flannels, and pretty much anything else you might need or want.

Just be sure to check back in as more drops come through. We’ll be keeping this story updated with the latest and greatest deals.

See More Black Friday Coverage

Our Favorite Huckberry Black Friday Deals

In This Shopping Guide

Clothing Deals

Alex Mill

Frontier Jacket

Barn jackets are having a well-deserved, hard-earned moment, and this riff on a 1950s model has a partial flannel lining to keep you warm and one of the better pocket orientations you can find.

Flint & Tinder

10-Year Quarter Zip Sweatshirt

Quarter-zip sweatshirts are one of the better quarter-zips—I’ve been wearing mine like a t-shirt, because I wear all sweatshirts like t-shirts—and this one as a bunch of fun little details, like a kangaroo pocket and slightly stilted collar, to further drive the point home.

Stan Ray

Desert Walker Jacket

If you’ve only messed around with Stan Ray for their painter’s pants, a) you’ve presumably got yourself a pair of all-timer pants and b) you’re missing out on an incredibly heady selection of tops and outerwear.

Snow Peak

Active Stretch Comfort Pants

Stretch is often a touch overrated when it comes to outdoors gear—cut and construction quality are often far more important—but when it’s incorporated like it is on these hikers, we welcome the elasticity.

Billy Reid

Shoals Denim Shirt

A western-coded denim shirt finished off with brass snaps and now currently a cool 25% off.

RRL

Slim Fit Selvedge Denim Jeans

RRL knows how to a loom a great pair of jeans, and these chonky, 16-ounce selvedge jeans (available in a number of different washes), will age just as good as its wearer.

Baracuta

G9 Harrington Jacket

One of the more enticing deals on offer? 50% off Baracuta’s G9 Harringtong Jacket. A true original and still one of the best options for the style.

Flint and Tinder

Flannel-Lined Waxed Hudson Jacket

When the weather turns sideways, it’s always nice to have a waxed jacket at the ready. This one is about as classic as it gets, with 100% flannel lining to keep the chills at bay.

Miansai

1.5mm Orb Chain Bracelet

Perfect for the guy who’s just beginning to explore the world of jewelry, this minimalist orb bracelet will add a little shine to any fit without being a distraction. The unique toggle closure seals the deal.

Miansai

Hex Ring

A simple ring with squared-off edges that’s at once minimal and industrial. When you’re looking at jewelry at this price, sterling silver is most certainly a safe bet.

Alex Mill

Ribbed Rollneck Sweater

Alex Mill’s rollneck sweater is louche and not at all stuffy, and at a very handsome price at 20% off.

Alex Mill

Mill Corduroy Blazer

If there’s anything worth considering from Alex Mill, it’s the brand’s suiting, which remains one of the most affordable in all the land. This corudoy blazer is perfect for the season ahead.

Proof

72-Hour Merino T-Shirt

Huckberry bill this as the “perfect travel T-shirt,” and we agree. Merino wool is a surprisingly good year-round material, and the shirt is comfortable to boot. We prefer to the classic cut to the slim cut.

Proof

AltoLoft Insulated Shirt Jacket

An easy cold-weather hack? A shirt jacket. Even better? An insulated shirt jacket. This one from Proof is easy to incorporate into any closet and will get the job done.

La Paz

Baptista Worker Chore Coat

Wide-wale corduroy is an instant texture booster.

Gitman Vintage

Blackwatch Archive Madras Shirt

A mainstay in many a GQ staffers’ closet for lord knows how long, Gitman Vintage makes incredibly shirting. It’s that simple. Even simpler when they’re priced this low.

Reigning Champ

Solotex Mesh Polo

Done up in breathable performance fabric, this is the polo you want to reach for when you’re getting after it — think travel days, active days, and all the day when you need a shirt to work a little harder.

Reigning Champ

Coach’s Pant

Our pick for the [best joggers] (https://www.gq.com/story/best-joggers-for-men), Reigning Champ’s Coach’s Pant hits all the right notes: Not too tight, just enough room, and comfy as hell.

Trumbull

Vintage Wash Pullover Sweatshirt

When it comes to hoodies, [we know a thing or two] (https://www.gq.com/story/best-hoodie-is-really-cozy). And we’ve been highly impressed with the weight and comfort of Trumbull’s offering.

Trumbull

Vintage Wash Crewneck Sweatshirt

Trumbull—headed up by menswear multi-hyphenate Aaron Levine—is one of favorite new lines of basics to come out this year. And you can’t go wrong with a crewneck sweatshirt, especially at this price.

U.S. Rubber Co.

Lot 010 Deck Shoe

For anyone looking to switch their white sneaker game up a little bit, may we introduce you to a perfect repro of a 1939 US Navy-issue deck shoe.

Saucony

Grid Peak Retro Hike Sneaker

Sometimes a sick-looking sneaker is just a sick-looking sneaker. (This one also has some solid tread and great absorption tech to improve things.)

Sebago

Dan Sanremo Loafer

When it comes to loafers in general, don’t sleep on Sebago—they’re durable and more importantly, comfortable right out of the gate. The brand’s Sanremo loafer is an excellent option for anyone looking to separate themselves from the crowd.

Chamula

Bocado Bit Huarache

Whether you’re prepping for next summer or have got a warm-weather vacation lined up, you’d do no better than packing a pair of huaraches. Chamula makes a quality pair, complete with a horesebit for good measure.

Rhodes

Roper Boot

If you’re interested in the cowboy trend but don’t want to go full hog, Rhodes’ Roper Boot is a good entryway cowboy boot.

Keen

Jasper Zionic Hiking Sneaker

Hitting the trails? These hiking sneakers from Keen will offer you enough support to hit an out-and-back, and won’t look to out of place when you’re hitting the bar for celebratory beers afterwards.

Sanders

Edwin Unlined Loafer

English shoemaker Sanders might be most known for its chunky soled chukka boot, but its portfolio also includes some worthy loafers, like this one.

Danner

x Huckberry Mountain 600 GTX Hiking Boot

Evidence that “waterproof” doesn’t need to look like “waterproof.”

Gear Deals

Adler Axes

Canoe Axe

Adler has been around since the turn of the century, and its axes are still made in its factory n the town of Waghäusel, Germany. The Canoe Axe is made from American hickory and German steel.

Hestra

Windshield Liner Gloves

One of the top leather glove-makers in the world also makes a killer pair of touch-screen compatible joints.

Leatherman

Wave+ Multi Tool

When you see a Leatherman on sale, you should, at the very least, seriously consider adding one to the tool box.

Leatherman

Rebar Compact Multi-Tool

Whichever Leatherman you choose, you can’t go wrong.

Topo Designs

Global Briefcase

A versatile carry-all that can be carried like a briefcase or a backpack, with pockets for days.

Goruck

x Huckberry GR1 Slick Backpack

If you’re looking for a backpack that can go the distance, you call Goruck. This collaboration with Huckberry gives the classic GR1 a refined, streamlined look so you can use it as your daily hauler, if you wish.

Black Diamond

Spott 400-R Rechargeable Headlamp

Hard to say no to a rechargeable headlamp from Black Diamond.

Patagonia

Nano Puffer Vest

For camping. For a day out on the trail. For walking the dog. Anything but going to the office.

Filson

Oil Tin Low-Profile Cap

A turbo-charged waxed canvas outdoor cap finished off with Filson’s legendary tin cloth.

Mystery Ranch

Mission Duffel Travel Bag

Another verstaile travel solution, this time from Montana-based Mystery Ranch. You can carry this duffel three different ways, and can work as a carry-on or a check-in for your next trip.

Home Goods Deals

Balmuda

Balmuda Kettle

Proof that electric kettles don’t have to look like they can download apps.

Made In

Carbon Steel Griddle

The number of hot sandwiches you could make on this thing …

Fellow

Opus Conical Burr Grinder

For getting the best cuppa joe, you’ll want a proper burr grinder. This one from Fellow is one of our favorites, and comes in either white or black. Either way, it’s gonna look great on your counter.

Hoto Tools

Smart Kitchen Scale

If you think it’s weird to ogle at a scale, you’re right. It is. This scale from Hoto Tools will get as precise as you need it to, and look might fine while doing so.

Barebones

Classic Work Glove

Fellow

Opus Conical Burr Grinder

For getting the best cuppa joe, you’ll want a proper burr grinder. This one from Fellow is one of our favorites, and comes in either white or black. Either way, it’s gonna look great on your counter.

Session Goods

Pipe

What makes this pipe worth it is the protective silicone sleeve that it comes in, which comes in handy way more than you might think.

Session Goods

Water Pipe

Our pick for the best bong, Session Goods’ Water Pipe is attractive to the eye and can produce monster hits. Best part? It’s incredibly easy to clean.

Huckberry Black Friday Deals FAQ

Black Friday is the Friday after Thanksgiving, which means that it falls on November 29 this year. But Black Friday deals are no longer confined to the single day, or even the weekend. Huckberry typically runs a series of themed deals throughout the week.

Cyber Monday traditionally happens the Monday after Black Friday, which means that it’s on December 2 this year. If prior years is any indication, Huckberry will surely be running a sale on Cyber Monday. But if you’re looking to take full advantage of deals, we wouldn’t advise waiting all the way until Cyber Monday—things do sell out, especially when they’re on sale.

What are the best things to buy at Huckberry?

If something makes the digital shelves at Huckberry, you can bet that it’s been vetted, sweated (in) and otherwise rigorously tested, so there isn’t a wrong answer to this question, per se, but if we’re getting into specifics, their footwear selection is one of the most considered around—whether that be comfortable loafers, burly trail-runners, venerated hikers or vacation-ready huaraches—and their accessories are elite. And if you’re in the market for some hard-wearing shirts, they stock some serious hitters.

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