Nigel Sylvester and Jordan Brand continued to build anticipation for their “Brick After Brick” Air Jordan 4 collab this morning with a new art installation in New York City, as well as announcing a giveaway for fans to acquire a pair for free.
Earlier today, a sculpture featuring a giant co-branded brick crushing a car appeared in NYC’s SoHo neighborhood. In the Instagram caption posted by Sylvester showcasing the structure, he said, “It symbolizes the wins, challenges, and obstacles that come with achieving a goal and sustaining success. The path isn’t always easy—it demands consistency and discipline, but when you push through, the payoff is real.”
On the side of the car was a QR code that fans could scan to download the “Brick After Brick” mobile game on Nigelsylvester.com. Sylvester says that for the next three weeks, the top scorer for each week of the game will be given a free pair of his upcoming “Brick After Brick” Jordan 4 collab.
The Nigel Sylvester x Air Jordan 4 “Brick After Brick” is currently slated to release in May, but a concrete date has yet to be announced by the collaborators. Check out Complex’s coverage of the installation below.
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