As for shades, there’s room to get creative. “Makeup is all about having fun, so this is where I say color is your friend,” Bhatty says. “I love tones like taupe, soft brown, rosy beige, bronze, plum, and muted champagne—colors that add depth while still feeling elegant and wearable,” says DeRoest, noting that curated palettes in these color families (like the Tom Ford Runway Eye Color Quad) make it easier to experiment with definition and shade layering.
Your choice in eye shadow formula can also make a big different. “I prefer liquid and cream formulas on mature lids, especially when it comes to colors and shimmers,” Bhatty says. When building pigment, work in thin layers rather than piling on the product all at once. “Ultimately, it’s less about intensity and more about choosing finishes that enhance the natural shape of the eye,” DeRoest adds.
How to apply eye shadow for mature skin, step-by-step
After priming your lids and selecting your products, follow these steps for an flattering look that lasts.
Step 1: Create a base
Even if you’re going for a pop of color in your eye shadow, both experts recommend sweeping a neutral base shade across the lid to create an even canvas.
Step 2: Define
“From there, use a slightly deeper tone through the crease or outer corner to build soft dimension—keeping everything diffused rather than overly precise,” DeRoest says. Bhatty recommends applying a liquid or cream shadow in your desired shade to the middle of the lid using your finger tip.
Step 3: Highlight
As a finishing touch (and especially if you like a little luminosity): “Add a touch of a lighter or softly luminous shade to the center of the lid or inner corner to bring light into the eye,” DeRoest says.
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