Amazon’s Prime Big Deal Days, aka Prime Day, the sequel, is an annual mid-October sale. It’s also the unofficial kick-off to the Black Friday shopping season, which starts earlier every year. This is your chance to stock up on grooming products, fall fitness gear, fashion must-haves, and gadgets, gadgets, gadgets. We’ve scoured Primeland’s virtual shelves to find the top under-$100 deals, and we’ve got a veritable smorgasbord of sales for you to shop. These aren’t your usual “always on” promotions, either. We’re talking genuine price drops on Sony headphones, Levi’s jeans, Dr. Martens’ footwear, and Kiehl’s skincare. Some of the biggest discounts cover Amazon devices, including the latest Fire tablets, Echo speakers, and Fire TVs. So, go ahead and smash that Add To Cart button, because this is the last big sale until Black Friday comes around.
For every other worthwhile deal on our radar, head over to our massive list of the best Prime Day deals. And while you’re at it, make sure you receive all our shopping intel from here on forward and subscribe to the GQ Recommends newsletter.
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The Best Prime Day Deals Under $100, at a Glance
If you love a good Top 10 list, then peruse our favorite finds before diving into the full guide:
- The Best Fitness Deal: Shokz OpenRun Bone Conduction Headphones,
$130 $100
- The Best Speaker Deal: JBL Clip 5 Portable Speaker,
$80 $70
- The Best iPhone Accessory Deal: Anker 621 Magnetic Portable Charger,
$40 $30
- The Best Amazon Device Deal: Echo Spot Smart Alarm Clock,
$80 $45
- The Best Grooming Deal: Laifen Wave Electric Toothbrush,
$80 $65
- The Best Skincare Deal: Kiehl’s Facial Fuel Energizing Face Wash,
$26 $21
- The Prime Day Classic: Crest 3D WhiteStrips,
$45 $30
- The Best Headphones Deal: Marshall Major IV On-Ear Bluetooth Headphones,
$150 $90
- The Best Fashion Deal: Levi’s Classic Western Denim Shirt,
$70 $30
- The Best Coffee Deal: Fellow Clara Insulated French Press,
$99 $79
- The Best Accessories Deal: Calvin Klein Cotton Classics Boxer Briefs, 5-Pack,
$70 $40
Clothing & Accessory Deals Under $100
Adidas
Lite Racer Adapt 7.0 Sneaker
When does it get too cold to run? Trick question—it doesn’t. Adidas’s Lite Racer has a Cloudfoam midsole for comfort and an easy slip-on style.
Carhartt
Athletic Cargo Pant
Not quite joggers, not quite sweatpants, these pants reject your labels.
Ridge
Slim Minimalist Metal Wallet
These super slim metal wallets replace your grandpa’s bifold with RFID blocking materials.
Dr. Martens
Penny Loafer
We love to see a classic pair of Docs on sale, and few of the brand’s styles have been more popular in recent years than its loafers. Perfect for trudging through winter muck, these shoes will keep you current.
Levi’s
Levi’s Classic Western Denim Shirt
You don’t have to love the cowboy-western fashion trend to rock this never-goes-out-of-style denim shirt.
Levi’s
505 Regular Fit Jeans
These iconic Levi’s are absurdly affordable for Prime Big Deal Days. All the way back in 2017, GQ style editors named these “essential jeans,” and seven years later we stand by that declaration.
Adidas
Essentials 2 Sling Crossbody Bag
Whether you’re hiking or bopping around a new city, this crossbody keeps your EDC essentials close to the chest.
Adidas
Terrex Soulstride Trail Running Sneakers
What’s more manly than doing your daily run on a rugged mountain trail?
Calvin Klein
Cotton Classics Boxer Brief (5-Pack)
Truly, a Prime Day classic. These iconic boxers are making a comeback thanks to one Jeremy Allen White.
Keen
Circadia Mid Waterproof Hiking Boot
GQ readers know how much we love Merrell, but lately we’ve been feeling keen for our crunchy kicks. These hiking boots get a Prime Day discount that will get you away from your computer and out to the great outdoors.
Grooming Deals Under $100
Vital Proteins
Collagen Peptides Powder with Hyaluronic Acid and Vitamin C
This unflavored collagen peptide supplement supports your skin, hair, nailes, and joints, turning your smoothie into a super smoothie.
Philips Norelco
OneBlade 360 Electric Trimmer
While it’s not our recommended trimmer or shaver for guys with beards, it can handle your stubble no problem.
Philips Norelco
Multigroom Series 9000 Beard Trimmer
If you do have a beard, then you’ll need a trimmer that can keep your fuzz under control. This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.
Bio Bidet
Slim Glow Bidet Attachment for Toilet
Bio Bidet is known for its fancy-schmancy toilets, but they have a starter option if you’re not ready for a full-on sci-fi bidet. With a nightlight and simple installation, this is the ideal introduction to the wonderful world of bottom washing.
COSRX
The Retinol 0.3 Cream
When it comes to anti-aging, it’s all about those retinols.
eufy by Anker
eufy Smart Scale P1
Have you been stepping onto the same dumb scale for the past decade? Bring your scale into the 21st century and enjoy a ton of smart features in the companion app.
Laifen
Wave Electric Toothbrush
Laifen was one of the first brands to put out a genuine alternative to the Dyson Supersonic. The Laifen electric toothbrush has a unique metal handle and delivers powerful vibrations and oscilation to get rid of all that nasty plaque.
Liquid I.V.
Hydration Multiplier +Energy
With natural caffeine derived from matcha plus an energizing one-two punch from lemon and ginger, this hangover remedy will get you back on your feet. Liquid I.V. can pretend these are pre-workout powders, but we all know what you’re using it for.
Murad
Retinol Eye Serum
If you’re the type of fancy lad that doesn’t trust a skincare product unless it costs at least $50, this luxe under-eye cream is made for you. Retinol leads the ingredients list, and it’s made to reduce the appearance of dark circles and puffy eyes.
Phillips
Sonicare Cordless Power Flosser 3000
You don’t need a bulky water tank on your counter to try water flossing. This is a cordless, handheld powerwasher for your gums.
Salt & Stone
Bergamont & Hinoki Body Lotion
Winter is coming up fast, and dry skin with it. Prepare yourself with a refreshing body lotion with shea butter, jojoba oil, seaweed extracts, and niacinamide.
Serene Life
Towel Warmers Bucket
How bougie do you want to be? Until you can put heated floors in your master bathroom like a true king, you’ll have to settle for toasty warm towels.
SolaWave
Bye Acne Spot Treatment
Ugh, why weren’t pimple patches cool when we were teens? If you’ve aged out of the trend, try this red and blue light spot treatment for breakouts instead.
Crest
Crest 3D WhiteStrips
It’s just not Prime Day without a Crest WhiteStrips deal. While many Prime Big Deal Days deals are available to non-Prime members, our favorite whitening strips are the exception. You’ll need a Prime membership if you want to shop this deal.
Crest 3D WhiteStrips with Light
If your teeth need an extra boost, opt for the whitening strips with light. These GQ-tested white strips really worked for our testers, so get ’em while they’re marked down.
Oral-B
iO Series 3 Electric Toothbrush
Oral-B claims that this power brusher removes 400% more plaque from your gumline than the competition. We’re guessing that’s a fact the same way that “nine out of 10 dentists agree” that Oral-B is the best ever. Seriously, though, if you need an electric toothbrush, now’s your chance.
Kiehl’s
Ultra Facial Cream with Squalane
If you know anything about skincare, you know this facial cream. Now that Kiehl’s is officially selling its wares on Amazon (finally), you can pick up this cream with a rare discount.
Kiehl’s
Facial Fuel Face Wash
Keep a close eye on your Kiehl’s favorites during Prime Day and restock your bathroom cabinets.
Braun
All-in-One Style Kit Series 9
No matter what part of your body needs trimming, this all-in-one groomer is up to the task.
Pura D’or
Original Gold Label Anti-Thinning Biotin Shampoo
This biotin shampoo is a favorite of GQ’s Adam Hurley—and countless guys with thinning hair.
Baxter of California
Daily Face Wash
A gentle combination of aloe vera, glycerin, and caffeine leave your skin moisturized and refreshed.
AncestryDNA
Genetic Test Kit
DNA kits are so 2022, but we’ve never seen these kits at such an affordable price point. Get an early start on your Christmas shopping, and pray that your giftee don’t have any secret siblings out there.
Tech Deals under $100
SHOKZ
OpenRun Bone Conduction Headphones
If you’re a runner, there is an alternative to wireless earbuds that are destined to fall out. The OpenRun was designed specifically for runners, letting you stay aware while chasing your new personal best.
Rove
R2-4K Dash Cam
Because we can’t all drive a Tesla.
JBL
Clip 5 Bluetooth Speaker
As much as we love brands like Sonos, don’t count out JBL, which has been making some of the best Bluetooth speakers for years. It’s the clip-on earring of the speaker world, and we mean that in a good way.
Soundcore by Anker
Soundcore P40i Noise-Cancelling Earbuds
The budget buds pack 12 hours of battery life and Active Noise Cancellation, though not at the same level as a $300 pair. Still, if you’re prone to losing your buds, maybe a $45 pair is what you really need.
Logitech
Keys-to-GO 2 Portable Bluetooth Tablet Keyboard
With this portable keyboard, you can turn your tablet or phone into a temporary laptop while you bang out some work emails at the airport or coffeeshop.
Vizio
V-Series 2.0 Compact Sound Bar with Dolby Audio
Is it the best soundbar you can buy? Not by a long shot, but it is the best-priced option—and from a tech and TV brand that’s seriously upped its game in the past two years. Just think, you might even be able to turn off the subtitles from now on.
Wyze
Cam Pan v3 Indoor/Outdoor Security Camera
Unlike your typical security camera, this smart cam can pan, tilt, zoom, and see in the dark with color nightvision.
Sony
WH-CH720N-Noise Canceling Wireless Bluetooth Headphones
Instead of turning to a budget brand for your headphones, try on Sony’s mid-tier option. They still offer noise cancellation, only with a sub-$100 price tag—at least, for now.
HP
HP DeskJet 2755e Wireless All-in-One Color Inkjet Printer
Ugh, yes, sometimes we still need to print. Hopefully, this wireless smart printer is the last you’ll ever buy.
Fujifilm
Instax Mini 11 Instant Camera
This really is the best instant camera, no matter how cute the new Polaroids are (and they’re pretty darn cute).
Anker
621 Magnetic Portable Charger
If you’re still nursing an iPhone 13—or, god forbid, an iPhone 12, you heathen—top up that janky battery with a portable magnetic power bank.
Marshall
Major IV On-Ear Bluetooth Headphones
Vintage style, modern tech, Prime Day value.
TCL
32-Inch Class S3 1080p LED Smart Fire TV
The $99 TV is back for Prime Day, part two. Ideally sized for a kitchen or dresser, it can be your new backup TV.
Nest
Smart Thermostat
We don’t love Google’s new AI fixation (okay, we hate it), but damn does the company make a good smart thermostat.
JBL
Flip 6 Portable Bluetooth Speaker
In sound tests, this party speaker beats similar-size speakers from brands like Sonos and Bose. We’ve never seen it priced below $90, so grab one before they’re gone.
Amazon
Fire TV Stick 4K
Give yourself access to all the latest shows with a 4K fire stick.
Amazon
Echo Spot Smart Alarm Clock
We’re not sure why Amazon hasn’t been offering a smart Echo alarm clock for years; we’re just glad they have one now.
Amazon
Echo Show 8
Because it’s not too early to buy your mom a Christmas present.
Amazon
Smart Air Quality Monitor
This smart monitor doesn’t just warn you about VOCs, particulate matter, and all manner of pollutants. It sends alerts to your phone in real-time and syncs with smart air purifiers.
Home Deals Under $100
Neo Chair
Office Chair
Until you can get the Herman Miller Eames Chair, this will have to do.
Olee Sleep
14″ Steel Platform Bed
This simple steel platform bed has made its way into so many GQ furniture guides for its simple and storage-friendly design.
Coleman
316 Series Insulated Portable Cooler with Heavy Duty Wheels
Coleman always discounts its wares for Prime Day, so if you don’t need a Yeti for your casual cookouts, this rugged wheeled cooler will do nicely.
Hoover
PowerDash Pet Carpet Cleaner Machine
Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.
Bissell
Little Green Carpet Cleaner
Whether you’ve got a new puppy or just get clumsy with red wine in your hand, this TikTok-famous carpet cleaner can save your favorite area rug from an early grave.
Jackery
Explorer 100 Plus Power Station
While it’s no replacement for a full-size power station, it can still save your ass in a blackout (or just give your phone a top-up on your next camping trip).
Kitchen Deals Under $100
LARQ
Stainless Steel Filtered Water Bottle
LARQ is the brand that brought UV cleaning to water bottles, and the brand’s filtered water bottle brings another upgrade to the scene. The Nano Zero filter can even remove chlorine from water.
Yeti
Rambler Bottle, 46 ounces
A YETI cooler would never be caught dead on a list of the best deals under $100, but this beverage cooler can be yours for under $50.
Cosori
Air Fryer 9-in-1
Some foodies say an air fryer is just an oven, but they just don’t get it, man.
Fellow
Clara Insulated French Press Coffee Maker
We love Fellow’s sculptural coffee implements, which bring much-needed style to this space.
Pyrex
14-Piece Food Storage Set
Unless you’re truly committed to antiquing, there’s no need to go hunting for Pyrex at thrift stores.
De’Longhi
Espresso and Cappucino Machine
Let other people complain about inflation while you enjoy your new $100 espresso machine.
Ninja
BL660 Compact Blender for Smoothies
Need a simple blender for smoothies? Ninja’s compact smoothie maker couldn’t be simpler to operate, and it’s not trying to be 10 other appliances in one.
Ninja
CM401 Hot/Iced Coffee Maker, 10-Cup
It doesn’t not look like a Moccamaster Technivorm. And while it’s lacks a lot of the charm, it offers four brew styles: classic, rich, over-ice, and specialty brew. That last setting makes a coffee concentrate that’s perfect for espresso martinis—just sayin’.
Art Sparkling Water Maker Bundle
If your sparkling water fixation is killing you in the inflation age, then it might be time to invest in a DIY solution.
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