Considered among the most daring imprints in women’s fashion, GARAGE provides monthly drops for Gen Z shoppers who set the trends. After 50 years in business, GARAGE, the Montréal-born fashion brand owned by Groupe Dynamite, has continued to expand its retail footprint, now operating 238 stores across North America and the United Kingdom. Building on the success of its Off-Duty category, GARAGE expanded into activewear in 2024, embracing movement as an extension of personal style. Designed for women who move through life with confidence, the collection brings together performance, comfort and effortless femininity.
For GARAGE, movement is more than a moment. It’s a mindset.
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This year alone, GARAGE expanded its global reach by opening four stores in the UK, with plans to launch a fifth location in the country by early 2027. While GARAGE continues to make its mark in major retail locations, the brand is also turning up the heat and making it easier for customers around the world to shop online. Responding to growing international demand, GARAGE now ships to nine additional countries, bringing its signature off-duty essentials and viral monthly drops to even more customers worldwide. Today, GARAGE continues to reinforce its unapologetic ethos with stylish drops for those off-duty or ready to shake the scene.
Now, GARAGE brings that energy to this campaign by tapping into the world of famed choreographer Todd Williamson–who counts work with Karol G and Tate McRae among his credits–and filmmaker Aerin Moreno, who’s known for utilizing innovative motion effects. The creative duo joined forces for GARAGE’s High Frequency campaign, where athleticism, monochromatic tones and fearless dance breaks collide. The campaign’s stars strut with attitude, while letting the rule-breaking impact of GARAGE’s new drop speak for itself.
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“Working with the GARAGE team on this project was an awesome experience, this group of dancers, Aerin directing, so dreamy!” Williamson says.
Active Double Layer Micro Top / $49.95 // Nylon Barrel Leg Pants / $69.95
The campaign visual shows models dancing in a white, architectural space, while showcasing minimalist designs from the High Frequency collection. Highlights from the release are shades of rich Sapphire Desire and gleaming silver, while the line features logoed UltraFleece Hoodies, UltraFleece Straight Leg Sweatpants, Active Double Layer Micro Tops, UltraFleece Barrel Leg Sweatpants and striped On the Go Track Pants. Functional and built to last, High Frequency raises the bar for your next workout. It’s available now on the GARAGE website and retail stores.
UltraFleece Crewneck Sweatshirt / $69.95 // StretchTerry™ Wide Leg Pants / $69.95
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