While there isn’t a clear cut originator to point toward, the trend has been bubbling for the past year or so. Remember when Kendrick Lamar accepted the award for Best Rap Album at the 65th Grammys wearing a pgLang Dodgers cap adorned with vintage Tiffany and Co. brooches? Two of the most coveted pieces from Pharrell’s debut Louis Vuitton collection, which showed in June 2023 and released in stores in January 2024, were a $5,000 Damier check beanie covered in pearls and varsity jacket inspired by P’s high school with Swarovski logos. Popular Los Angeles label Satoshi Nakamoto and cult-favorite South Korean streetwear label Vandy each released Vans and Clarks collaborations, respectively, with jewel embellishments across 2023. 

Maybe some of those moments were the catalyst. Maybe we are all just looking for a more affordable alternative since we can’t drop six figures on a custom diamond chain from Alex Moss or Icebox like some of our favorite rappers. Whatever the reason is, streetwear’s obsession with gems seems to be reaching its apex right now and there has been no shortage of brands trying to get a piece of the bedazzled pie.

Will we look at some of these shimmering items in our closets in a few months and wish we didn’t spend our money on them? Maybe. But that’s why you should never go too overboard with trends like this. Grab an item or two that you genuinely like and will get a ton of wear out of. Don’t just flip your entire wardrobe upside-down and cover everything in colorful gemstones to match your social media Explore pages.

Just make sure you have your sunglasses ready. The sun is going to be bouncing off of a lot of outfits this summer.



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