Every Good Prime Day Deal That Won’t Break $100 in 2025: Handpicked by GQ

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.

All you really need to look sharp: a white tee, good shoes, and Levi’s 501s. They rarely drop this low, so now’s the time to re-up.

If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.

Gap’s baggy fit proves what we’ve been saying for a while: Gap jeans are surprisingly good. The fit’s relaxed but not sloppy, with sturdy denim that breaks in just right.

It’s flannel season, boys. Gap’s boxy long-sleeve version—with a spread collar and dropped shoulders—nails that laid-back look.

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Casio’s James Bond-level ticker is a sight to behold and looks like it could take out a literal tank. It won’t, to be clear, but it could lead people to believing you’re an international man of mystery.

The thing they don’t tell you about making gains in the gym is that you lose the ability to wear your pants around your waist.

Whether it’s for cowboy cosplay or a genuine love for the genre, these boots are made for stuntin’. Laredo’s tip-top western boots in buttery leather are slick enough to wear with a suit and rough enough to pair with dusty old blue jeans.

Let your hole-y underwear go, man. Knock out your entire week in one fell swoop and re-up on this multipack boxer shorts.

These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.

Not to cast any back-handed compliments to the seersucker or linen, but there are more textures out there to explore.

The Chuck 70 is an all-timer—undefeated, unbothered, and as versatile as ever. Born on the basketball court and adopted by every cool subculture since, it still goes with everything you own.

The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.

Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.

Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.

Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.

The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.

Buying into fashion’s flip-flop propaganda? There’s a pair for every persuasion—including these classic rubber Havaianas. Lightweight, durable, and priced to sell, they’re an option that always makes sense.

Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.

Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.

Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”

Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.

Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.

These bass-heavy headphones might lack noise-cancelling capabilities, but at this price, you can afford to be the person who doesn’t listen to TikToks on their phone’s speaker while riding the subway.

With its IP67 rating, this portable speaker can handle quite a bit of wear and tear. Plus, it’s cheap as hell, and you can always cop another if you lose it.

Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.

You’ve done this whole no-phone-case thing for a while, and your beat-up device shows. Please, do yourself a favor and wrap your precious phone in a case that’ll protect it from drops and dings so you can use it for as long as possible.

The base Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.

If you prefer to spend your free time cruising through Roku City, this is the smart TV box for you. It has Dolby Vision & Atmos, streams in 4K, and a rechargable remote (no more frantic searching for AAA batteries).

Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.

Apple’s FineWoven MagSafe wallet snaps right onto your phone and holds your most important cards with zero bulk. It’s slim, sleek, and finally on sale.

The Foundation Backpack is built for heavy use, with multiple compartments, a padded laptop sleeve, and durable zippers. Great for students, commuters, or gym-goers who like to compartmentalize their life.

It might be a bit much to carry this like a carry-on, but luckily those wheels will make it easier to schlep from your hotel to the airport with (moderate) ease

This is the kind of checked bag you see at the baggage claim for some who’s decided to forego working and opted to solo travel for a month. And you know what? This bag can handle all that.

This day pack will be one of the most versatile bags in your quiver. It’s packable, so if you use it for travel, you can stow it in your luggage until you need it, and it’s the ideal size for single-day hikes, commuting, or going to the gym.

With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.

Stay stealthy at check-in with this blacked-out bag from Traveler’s Choice. At just $80, this is a tough deal to pass on, especially if you need to keep an extra carry-on on hand.

You can’t go wrong with the classics. Samsonite’s 20-inch hardside luggage is lightweight, durable, and sized to carry on. Smooth wheels, a tough shell, and decades of travel cred to back it up.

The North Face Borealis Backpack is built for daily hauls, with a padded laptop sleeve, tons of compartments, and seriously comfy straps. Great for commuting, class, or weekend hikes.

All of those fancy hair trimmers want to include attachments for every part of your body. But if you just want something to keep your facial hair tidy, this is the one to get.

Crest 3D Whitestrips are a GQ reader Prime Day favorite—and it’s easy to see why. They’re quick, effective, and a whole lot cheaper than a professional whitening treatment.

Despite the tongue-in-cheek branding, this groin and body hair trimmer is one of the best in the game.

Thinning hair? Turn to one of the most popular brands in regrowing your hair. Backed by minoxidil, an ingredient that’s proven to help your strands grow back thicker and fuller, this foam will be your secret to a better head of hair.

Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.

Cerave’s Foaming Facial Cleanser is a low-key staple—gentle, effective, and used by plenty of people on the GQ staff. It cleans without stripping and plays nice with oily or combo skin.

This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

Stock up on this body lotion that makes your skin sinfully smooth. An all-time Kiehl’s classic, it uses a combination of squalane, cocoa butter, and shea butter.

Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.

This space-saving personal blender will make it feel like you’re running your own little Jamba Juice.

Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.

If you’re in the market for an upgrade—or you can’t remember the last time cleaned it—this Stanley water bottle is pretty much the best in the game. Be warned: Once you try the chug cap/straw combo, you’ll never look back.

The easiest way to make your coffee taste better is by grinding the beans just before you brew.

For perfectly measuring out ingredients to bake a cake—or to make sure you’re keeping on track with your diet.

The Levoit Core 200S is a compact, app-controlled air purifier that quietly scrubs out dust, dander, and whatever died in your gym bag. Great for bedrooms, small apartments, or anywhere foul odors go to lurk.

It’s a kilo of creatine. What more could a man need?

This is the favorite pre for a grip of GQ editors. Prepare for unreal workouts and engorged biceps.

Whether you’re focusing on bulking or cutting, this tape measure will track your progress so you can tell if your biceps are growing or your waist is shrinking.

Don’t believe the hype surrounding pricey massage guns? Try out this cheap one and let it relax those tight muscles—then you’ll get it.

With an adjustable weight, this jump rope counts how long you’ve been going at it, as well as how many calories you’ve burned.

The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.

ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.

Whether it’s protein powder, creatine, or ambiguous gym liquid, this shaker bottle is perfect for all of your supps.

Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.