‌”The beach is my happy place, and because our first two stores are very city-focused in the heart of Soho and Miami Design, I knew I wanted to open a true beach shop next—one that feels like EE on vacation all year round,” he added. “I think the East Hampton shop really embodies this sentiment, and bringing that to life has been a surreal experience.”

The spot was made to look like a cabana, with yellow-and-white stripes, sand-dune-filled windows, and ceramic-potted beachgrass. The shop features an assortment of Eric Emanuel pieces, including swimwear, beach towels, shorts, t-shirts, and more.

Check out some images below.

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