For more Prime Day menswear deals—including these Havaianas flip-flops—start here. For every other worthwhile bargain we’ve found, check our ongoing master list of the best Prime Day Deals so far.


Many years from now, when the streets of New York are soaked with the perspiration of another record-setting heat wave, your grandkids will turn to you and ask about the great flip-flops debate of summer ’25. They will press you for details. They will suss out the consensus. They will reference pictures of Jonathan Bailey wearing flip-flops on the red carpet, and pictures of European cool guys wearing flip-flops on the fashion week junket.

In turn, you will settle into your rocking chair, crank the AC higher, and direct them to this very article, where it was first brought to your attention that Havaianas—the only flip-flops you need and, probably, the only flip-flops you should buy—are on sale for $15 at Amazon, a sweet lil’ bargain on Brazil’s most notable summer export.

Image may contain: Clothing, Flip-Flop, Footwear, and Shoe

The best flip-flops on the market, at the best price we’ve seen ’em.

At that point, you’ll have to do a little explaining—about how Prime Day was actually four days that year, and about your resolve, despite the number of fancy designer flip-flops flooding the market, to stick with the brand that does ‘em best, for, again, $15 a pop. But why, those pesky grandkids will ask. Did The Row’s $700 rendition ever tempt you? Because GQ said so, you’ll say. Because Havaianas remain the preferred flip-flops of Copenhagen fashion girlies, SoCal surfer bros, and, uh, all of Brazil. Because they’re humble, unpretentious, and hugely fun to wear, like the flip-flop emoji made sentient.

Still not sure where you stand on the flip-flops debate? All we ask is that you think of your future grandkids, and how delighted they’ll be when they fish a pair of Havaianas out of your closet and speculate on what they would’ve done during the fateful summer of ’25.


2 More Editor-Favorite Flip-Flops on Sale Today

Crocs

Yukon Vista II Flip-Flop

A little added cushioning goes a long way—especially if you’re really trying to let your dogs roam.

Reef

Cushion Phantom Flip-Flop

Prefer your sandals with a stronger SoCal drawl? Reef’s cushy flip-flops are a certified surfer bro-favorite.


Prime Day FAQ

What are the best menswear brands on Amazon?

For affordable fashion across the board, Amazon’s got the goods. If you’re after basics, look to tried-and-true labels like Gildan, Calvin Klein, Russell Athletic, and Kirkland Signature. On the footwear front, you’ll find everything from Adidas sneakers to Red Wing boots to Allen Edmonds dress shoes. The watch selection is equally stacked, with classics from Casio, G-Shock, Seiko, and even the occasional Tag Heuer. And when it comes to sunglasses on Amazon, don’t sleep on Ray-Ban, Chimi, and Oakley. With more and more inventory from Shopbop (Amazon’s fashion-focused subsidiary) making its way onto the platform, Amazon’s menswear lineup is deeper than you’d expect.

Do I need to be a Prime member to shop Amazon Prime Day?

Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, you can sign up for a 30-day free trial here.

How long do the deals last?

For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop the breadth of Amazon’s discounts, which begin the morning of July 8 and end the evening of July 11.

Do Prime Day deals change each day?

Yes, Prime Day deals definitely change each day, sometimes even by the hour. Amazon rotates in new discounts across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out even faster. If you see something you like, it’s probably smart to grab it before it’s gone.

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