Luxury fashion brand Chrome Hearts has filed a lawsuit for trademark infringement against popular Los Angeles-based retailer Rich LA.
According to the lawsuit filed in federal court in Los Angeles, Chrome Hearts claims that Rich LA and defendant Mohammad Ghalev, also identified in the filing as Mohamed O Ghalab, manufactured, marketed, distributed, and sold pieces that featured designs that were “identical, substantially indistinguishable, or confusingly similar” to Chrome Hearts’ own.
The suit accuses Rich LA of promoting and selling clothing with Chrome Hearts’ name and logo in its retail locations in Los Angeles, in addition to its website and Instagram account, @richlacs.
The complaint includes photos that Chrome Hearts claims depict counterfeit pieces (hoodies, sweatshirts, T-shirts, and hats) that have the brand’s signature aspects. Some photos of the alleged counterfeit pieces are below.
Chrome Hearts alleges that Rich LA’s actions could trick consumers into believing the products were authentic or officially associated with the brand. The fashion company is suing for claims that include trademark infringement, unfair competition, and common law trademark infringement.
As for what it wants, Chrome Hearts seeks for the court to stop Rich LA from selling the alleged knockoffs. They are also asking for all profits Rich LA has gotten from selling Chrome Hearts goods, triple damages, and attorneys’ fees.
Complex has reached out to Chrome Hearts for comments about the lawsuit.
Chrome Hearts’ latest lawsuit follows the company suing Neil Young and his band, the Chrome Hearts, for trademark infringement last year. At the time, the brand wanted Young to stop using the name altogether after previously reaching out about the confusion in July.
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