Dick’s Inc. has announced a new partnership with Indiana Fever star guard Caitlin Clark.
As confirmed by Dick’s Inc., Clark’s deal will include both Dick’s Sporting Goods and Foot Locker, making her the first athlete to be signed as a brand partner by either sportswear retailer. While it was confirmed this will be a multi-year partnership, specific terms of the deal weren’t shared.
“Dick’s Sporting Goods was always a stop before the start of any sports season when I was growing up,” Clark said. “Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. and around the world.”
As part of the partnership, Clark will join forces with Foot Locker and Dick’s Sporting Goods on campaigns, fan activations, promotional experiences to support her Nike signature line, and more.
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