While this reinterpretation of a vintage number will likely grab the headlines, we are really vibing the new Royal Oak Selfwinding Full Gemset pieces, adorned with—wait for it—a camouflage pattern that extends from the dial to the case and bracelet. Yes, camouflage is back big time, or perhaps it never left the chat. Take your pick between two colorways: the motif is made up of 861 baguette-cut gemstones in graduated shades of blue or in green, brown, and black tones—the latter reminding us of the pixelated looks from Pharrell’s debut LV collection.

“The creatively arranged Royal Oak with jewels exudes charm that goes beyond conservative luxury sports watches, expressing a retro game-like taste using the Royal Oak as a canvas,” says Sekiguchi.

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The brand did not shy away from ice, with its most affordable Code 11.59 by Audemars Piguet collection getting the full gem-set treatment as well. The two new gem-set 38mm Code 11.59s come with cases and dials delicately adorned with brilliant-cut diamonds and coloured sapphires all arranged in a trippy, kaleidoscopic-like pattern, in 18-carat white or pink gold.

And, there’s the teeny tiny Royal Oak Mini quartz model measuring a mere 23mm diameter in 18-carat yellow, white or pink gold. Will men—looking at you, Timothée Chalamet and Tyler, the Creator—go for this mini model? “I personally wouldn’t wear the mini Oak ones because they’re just a bit too small on my wrist, but I can definitely see men wearing it, especially because the market is demanding smaller watches,” says Austen Chu, founder and CEO of Wristcheck. “It would be really cool to see people stack the mini Royal Oaks to tell time in multiple time zones.”

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