A History of Billie Eilish’s Jersey Obsession

Even before Eilish embarked on her world tour that was full of customs, she was repping BBC ICECREAM in the promo material. While it wasn’t a custom, the Grammy-winning singer could be seen rocking a black and red jersey from the brand’s Spring 2024 line as she posed at the center of the flyer.

This tour is where Eilish’s partnership with BBC ICECREAM really went to the next level. Throughout the 104-show world tour, Eilish rocked custom basketball, soccer, rugby, football, and hockey jerseys in every color imaginable. Each featured signature Billionaire Boys Club motifs, from script logos across the chest to giant astronaut logos printed on the back. True to any classic sports jersey, some of them even featured her last name embroidered across the back.

If that wasn’t enough, Eilish flexed some shorts and matching fitted caps on certain occasions. The partnership has been a perfect way to introduce iconic branding that defined streetwear in the 2000s to a new generation through Eilish’s experimental style.