Slawn has announced that it’s going big on Rolex, with the unveiling of ‘The Slawn x Rolex Multiverse.’
The brand ran by British-Nigerian artist Olaolu Slawn has officially unveiled the collection of 12 one-of-one custom Rolex watches, each designed alongside a different cultural figure from music, sport, fashion, and contemporary art.
The 11 confirmed collaborators span a genuinely wide cross-section of creative life: footballers Ronaldinho and Mario Balotelli, rappers Gunna and Lil Yachty, Corteiz founder Clint419, Fuckthepopulation founder Zac FTP, Japanese graphic designer Verdy, visual artist and photographer Gabriel Moses, art and image-making figure Cedric Christie, nightlife and hospitality operator David Grutman, and Nigerian skate and creative collective Motherlan.
Two spots in the 12-piece lineup remain deliberately unrevealed. Earlier reporting had flagged only one mystery slot — the confirmed presence of a second unknown collaborator is a new detail from Slawn’s own announcement.
Slawn broke the news on Sunday (August 9) in the format he favors: a lo-fi, webcam-style video teaser that plays like an unexpected Zoom call suddenly filled with an improbable guest list.
Because each piece is strictly one-of-one, no two watches in the collection share a design. The 12 pieces are set to release individually at separate points across August, according to Culted.
The project builds on a 2024 Slawn Rolex drop that established what this kind of collaboration can do at market. That earlier release, a hand-painted DateJust 41 from Slawn’s “Berlin” graffiti series, was capped at 10 pieces and sold out in four minutes. Resale prices on those watches have since climbed past £150,000, per SimonSaysDrip.
Slawn, who became the first Nigerian-born and youngest artist to design the BRIT Awards trophy, has built a global footprint through exhibitions and brand partnerships since that 2024 debut.
The Multiverse project website goes live August 18.
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