Beyoncé Recreates Levi’s Iconic Pool Hall Campaign

Levi’s has reinterpreted another one of the jean company’s iconic ads, starring Beyoncé.

On Monday (Feb. 24), Levi’s shared the second chapter of its Queen B-starring campaign, called “Pool Hall,” which reimagines a well-known 1991 Levi’s ad. Here, Bey goes up against a local pool shark—played by Timothy Olyphant—in a high-stakes game while outfitted in head-to-toe bedazzled Levi’s.

“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” Beyoncé said in a statement.

“And when I think of all those things, I think of Levi’s.” She continued, “For the second chapter in our collaboration we had even more fun in reimagining the denim on denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power.”

Like the campaign’s first chapter, “Launderette,” “Pool Hall” is also helmed by Grammy Award-winning director Melina Matsoukas. Chapter two also highlights pieces like the Ribcage Wide Leg jeans, the Braided Vest, and the Spade Trench, ranging in price from $80 to $198, which can be purchased here.

The campaign is also a nod to her Post Malone-featuring Cowboy Carter track, “LEVII’S JEANS.”