Converse has added pop artist Charli XCX to its growing roster of endorsers.
Charli XCX confirmed the news on social media today by sharing an image of herself surrounded by Converse Chuck Taylor All-Star sneakers, as seen above. While terms of the deal weren’t shared, the brand announced she will be starring in an upcoming campaign that will arrive sometime during the holiday season.
“I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic,” Charli XCX said in a statement.
Converse’s current roster includes other musicians like Billie Eilish and Tyler, the Creator, along with Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, Isabel Marant, and more.
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