What 12 People Are Actually Buying This Black Friday

A designer wool scarf is a an easy way for any guy to elevate his look in the winter months. Black Friday is the perfect time to upgrade your rotation for the season, and the Ssense sale is no-fail every year. —Byron Fredericks, creative director and artist

For household appliances and office equipment that are not immediately needed, I tend to put off purchasing until a good deal presents itself, and Black Friday week is usually when I look. This sous vide was listed on a Serious Eats article as splurge-worthy, but with the deal I found linked, it was actually less expensive than the runner-up, so I went for it. —Michael Licht, architect

Stone Island’s jacket is classic, with highly technical material and high-end construction. It’s engineered to provide warmth and comfort, while being a good-looking and flattering article of clothing. —Amit Rikhy, entrepreneur and cofounder

Buying a set of cookware is one of those things that you never want to do full price. I’ve had my eye on the popular Caraway Cookware Set for a longtime, and now that I can score it for 35 percent off, it feels like I can make the purchase without buyer’s remorse. And if I can bear one more big-ticket purchase, I’ll definitely finally get the Dyson Airwrap for $100 less than usual—something the brand never does. —Jordi Lippe McGraw, travel journalist

This year my list ranges from a handheld Dyson to new pillows, but what I’m most likely to purchase is a few new quarter-zip sweaters. I’ve heard good things about Naadam, so I’m interested in this one. But I might also snag this one from Mr. Porter’s own label, too. —Stuart Guillory, U.S. Senate staffer

I’ve always wanted to get Garmin’s launch monitor, because it’s the perfect tool to dial in my distances. With its ability to track over a dozen metrics like clubhead speed, ball speed, spin, and, most important, carry distance, it provides the data I need to help me fine-tune my swing and improve my performance on the course. You need to have all the information to make the best club choice on the course for every shot. —Stephanie Gibri, professional golfer

It seems like Black Friday is a month long, and I use it as an excuse to cross off those big-ticket purchases. I’ve been wanting a Traeger grill for a while now—the wood-pellet grill and smoker is supposed to be better than everything else on the market and it’s never been 29 percent off before. Sold. —Ally Vain, physical therapist

I’ve had my eye on the Landon Neoprene Carryall Bag for a while now but have been waiting to pull the trigger. I saw that the brand is finally doing 25 percent off site-wide, so I will officially make the jump for all my future travels. Plus, if you buy in bulk, you get 30 percent off kits, so I’m feeling brave. I’ll upgrade and snag the Hunter Toiletry Bag, too. —Lucy Bareto, travel publicist

An immersion blender is at the top of my shopping list this week. It’s compact enough to tuck neatly into any kitchen drawer, yet this versatile tool can do so much. From soups to salad dressings, creamy purees, fluffy whipped cream, or even quick pancake batter, it does it all—without the bulk of a traditional blender. It’s the perfect little luxury for home cooks, like myself, who value efficiency in their kitchens. —Chase Ledger, fashion publicist

TikTok and all my friends have convinced me I need a red-light-therapy mask. Then Esquire convinced me last year it should be the Therabody one. It has multiple light settings for extra-glowing skin. I used another code in checkout and it was an extra $50 off on top of the sale price already! —Jordan Swensson, fashion publicist

I recently moved from a small studio to a large house, and I’m enjoying finally having the space for regular-sized bakeware and appliances. Shockingly, first on my list is a rice cooker. As a private chef, I use them a ton with my clients and always wanted one of my own. I also am obsessed with this Staub Enameled Cast Iron Round Dutch Oven and will be looking for deals in the largest size I can find. —Kristin O’Connor, private chef

As a nurse who’s on my feet all day long, I love using a fitness tracker to count my daily activity. I’ve used every smartwatch you can think of, but in the back of my mind I’ve always wanted to try the Oura Ring. It’s quite the investment, though, so I waited for this year’s Black Friday sale. —Megan Jones, registered nurse