Tyler, the Creator is the star of new Supreme campaign images, with fans now in full-fledged speculation mode about the possibility that the photos in question could be a sign of more to come.
Indeed, as you’ve surely seen by now, photos of Tyler modeling a green box logo t-shirt from the James Jebbia-founded brand were emblazoned onto the streets of London by way of some thorough wheatpasting this week. Pics of the ensuing collage were quick to start spreading on social media, with the official Supreme account later sharing non-wheatpasting versions of the Luis “Panch” Perez-captured photos to Instagram.
For now, that’s all we have. Longtime Tyler fans, not to mention those along for the ride during the Odd Future era, will no doubt understand the massiveness of a Tyler and Supreme moment of this variety, as the NYC-based brand’s box logo was a truly integral facet of the now-defunct collective’s initial rise and sustaining impact for a generation of fans.
Jaden Smith said as much in a GQ interview back in 2018. Speaking with Sam Schube at the time, Jaden credited Tyler with introducing him to the brand. In his words, he “never cared about Supreme until Tyler.”
So while information remains scarce on whether or not Supreme has something more substantial on the way with Tyler, what we know for certain is that the brand’s launch of its Fall/Winter 2024 collection isn’t far off. Stay tuned.
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